Contractor Marketing Question Of The Week – Name, Address, Phone Number or N.A.P.

Why Is N.A.P. or Name, Address, Phone Number Important?

If you have spent any time researching how to rank locally in the search engines for your business then you have come across the acronym NAP.

NAP stands for Name, Address, Phone Number – which probably still doesn’t explain what it means.

Simply put NAP means that you have the same business name, address and phone number on all sites on the internet.

That might sound simple but it can be quite complex. Watch now to learn more:

So why is this so difficult to maintain? The issue is not your website or even Google My Business, but it lies in the fact that your business gets listed on 100’s of sites that you might not even know about.

Factor in a name or phone number change and these listing might contain incorrect data.

Chances are if you are a business that is more than a few years old, you have incorrect or out of date listings on the web.

Getting these updated is an important factor for the search engines and will actually help to increase your rankings online.

So what are you waiting for start addressing the listings now!

If you need help contact us and we will help you get going in the right direction. Or take a look at a service such as Bright Local.


Hello, and welcome to another Marketing Contractor Question Of The Week. I have Mike McGeady here today. He’s one of the account managers here at 33 Mile Radius. Today’s question is what is the value of name, address, phone number?

That’s a great question. Name, address, phone number or NAP as you may see it referenced, and then also listed as citations, is just a references of your business across the web, the name, address, and phone number that Google, Bing, Yahoo and various other listings may have you listed at. The important thing is the consistency of those structured citations, making sure that if you are ABC Restoration you’re listed as ABC Restoration across the web. Same thing with your address. If it’s 123 Main Street, make sure it reads as 123 Main Street or if you have a suite number in there that that’s listed clearly as well, and then phone number. There’s been a little bit of a debate about the value of a local phone number versus an 888 or an 855. Pick one and stick with it. If it’s going to be 888 stick with that, or if it’s a local phone number like a 440 or 330, then stick with that one as well.

The main value is just having list consistencies in place and showing that to places like Google and Bing to help improve your search results.

Cool, so it sounds like you just need to make sure your name, address and phone number literally need to be the same across.

The same, yep.

All the way across.

Absolutely, and that just will take care of all of it.

Awesome. That does it for this week’s question of the week. If you have one be sure to send it to us and join us next week. Thank you very much.

Great, thanks.

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