In the world of internet marketing, the only real constant is change. The challenge lies in understanding the (often confusing) changes and keeping pace with new trends and ideas in order to better your business and use each tool to its fullest capacity. Yet again, Google+ is in a state of change that has left many home service contractors confused not only about what those changes are, but what they might mean for their business. While Google+ began as a social media network, it has slowly become (according to Google, at least) a place where users with similar interest can share content on related subjects. By expanding their purpose and format to accommodate these changes, the makers of Google+ hope to make their platform more accessible to their user base, allowing them to easily find the content that they are interested in.
Old Version of Google+
The old version of Google+ contained more information that was relevant to businesses.
This information included:
- Phone Number
- Business Type
New Version of Google+
While the new version of Google+ may be “easy to use,” the new version hides the information underneath an icon. The previously listed information is not only no longer being displayed but is also limited to phone number, address, and a link to the website. The focus of the page has become the content that is shared in the posts.
Why Is This Important?
Whether you agree or disagree with the changes to Google+ one thing remains certain—it is still an important tool in any home service contractor’s internet toolkit. Home service contractors should continue to use and update its content on a regular basis. As Google continues to enhance local search, Google+ will remain one of the areas that requires regular maintenance in order to guarantee your online success.
While Google+ has changed many times over the past several years and will continue to change, contractors need to continue to remember that it is always important in the local search arena. Don’t forget to make sure your information is correct and continue to share some content on it. You should be sharing content on other sites, too, so this should be difficult. Remember, the more of an internet presence you maintain, the easier it is for new customers to find you!