Introduction Into SEO

Intro to SEO

Search Engine Optimization, or SEO, is a great way to help your business. SEO is the process of affecting the visibility of your website in a search engine’s unpaid results. It sounds complicated—and it can be—but it is also a very important part of any successful business strategy. The first thing you should know about SEO is that it’s an ongoing process. It’s a marathon, not a sprint. There is no single good answer to the question, “how can I best optimize my website?” because there is no point at which you will be finished with your optimization. Having said that, it doesn’t have to be drudgery. Think of it like being a marathon runner. Marathon runners don’t go out there and do it one time, they run daily, train regularly, and stay ahead of the competition—and that’s what you’ll need to do, too.

Always Be Optimizing

The most common misconception about SEO is that you can “set it and forget it” or “if you build it, they will come” when nothing could be farther than the truth. There are thousands, if not millions, of people vying for the same keyword that you’re trying to target. Google uses literally hundreds of different factors to decide who ranks highest in their searches. Don’t believe me? Look for yourself. Pretty much any business-related search on Google will yield thousands, if not millions of results. It’s easy to think that because you live in a small town or city and are one of a handful of businesses providing a particular service that you’ve got it made—but that just isn’t how it works. It takes dedication, trial and error, and a knowledge of how SEO works to create and maintain a successful website that draws in new leads and customers. Your business depends on it.

Conquer with Keywords

Google has an excellent tool called Keyword Planner. You can search for keyword and ad group ideas, get information about how a list of possible keywords might perform, and even create unique keyword lists and recommendations. While normally used for paid search this is a great tool to find valuable keywords in general. Whether you are new to online advertising, or a seasoned professional, this can be a powerful tool in your SEO arsenal. Now, as we’ve mentioned in other articles, it isn’t enough just to know your keywords, or spam them all over your page. You don’t just throw keywords on your page and magically win. You have to approach using keywords with a strategy in mind, with an eye toward providing unique, quality content first, and let your keywords involve themselves naturally. Quality content will read organically, and contain keywords that will lead people to your site. The bonus of using this content-based approach is that once people arrive at your website, they’ll have something to hold their interest and answer their questions. Well-written content can keep your present and future clients engaged, leading to more business for you down the road.

Smart Searching

The thing that a lot of people don’t know about searching is that it matters whether or not you are logged in. For example, if I’m logged into Google or Youtube (or anything like that—anything that is a Google property) then Google knows what pages you’ve visited before and that information will impact the results of your search. So, when you search for your own company, and your website turns up in the top results, you might think, “wow, I’m doing great!” when it actuality it’s only because you’ve previously visited your own company’s website before. The only way to get a truly accurate measure of your website’s ranking is to go to Google Chrome and choose “incognito mode,” which will show you what your search results look like from a blank slate. Even this method isn’t foolproof, however. Google is pretty smart, and that means that you have to be more objective when looking at your own search results. My advice? Stop searching altogether. You’ve got better things to do with your time. Doing too many searches on your own can end up hurting your SEO efforts; you’ve got to let it go, and concentrate on having a solid marketing and SEO strategy.

Let the Professionals Handle It

This is hard advice for some people to take, especially when you’ve spent years of your life building a company from the ground up, but take it from me—sometimes it’s just better to let the professionals handle it. Not everyone has the time and effort it takes to learn the latest SEO strategies, let alone keep up with every update or change in the game that can affect your rankings. In this case, the best thing you can do is hire a professional team to handle your SEO and marketing for you. And who better than your friends here at 33 Mile Radius? We have the tools, technology, and know-how to optimize your company’s website and bring in the real leads your company needs to succeed. Contact us today and talk with one of our knowledgeable representatives to find out what we can do for you.

Transcription:

Hi, this is Matt from 33 Mile Radius.  Today we’re going to talk about search engine optimization and how it can help your business.  Search engine optimization or SEO is something that never ends.  It’s actually more of a marathon and has amazing benefits for those who do it right.  Again, it’s not something you just do once.  You don’t just set it and forget it.  I like this term ABO.  Always Be Optimizing.  Again, marathon runners don’t just go out there and do it one time.  They’re running daily, regularly, trying to stay ahead of the competition.  There’re some other common misconceptions – built it and they will come.  Just because you build a website, it doesn’t mean you’re going to get any visitors.  There are thousands if not millions of people vying for the same keyword that you’re trying to target.  Do a search on Google and you’ll see where it says one of 4,553,000 searches.  Take a look.  Also, a lot of people think, “I want to write for water damage in (some obscure city name – it doesn’t really matter).”  They have a lot of misconceptions that, you know, the keyword that is in their mind, they think somebody is going to search for is what they need to rank for.  Google has this really cool tool.  It’s called Google Keyword Planner.  If you Google it, you’ll find it.  The search volume for something like “water damage in <city name>” is so low compared to a shorter tailed keyword such as “water damage”…not that you don’t want to optimize for both, but there’s two main points here.  You really want to attack search volume for keywords that get more search volume.  You also want to optimize for the long-tail as well.  But, you always want to realize it’s going to take time.  It’s a marathon.  You don’t just throw keywords on your page and magically win.  There’re a lot of things we will get into in other videos that will talk about ways that you can utilize companies like ourselves to help you get better rankings.  Just some miscellaneous things I wanted to talk about – search actually varies by person.  It depends on whether you’re logged in.  If I’m logged into Google or YouTube or anything like that – if it’s a Google property – Google knows what pages you visited before.  And when you search for your own company, you think, “Wow, I’m doing great!”…well, you know what, that’s because you’ve visited your own company’s website before.  To get a more accurate description of where you’re actually at in the rankings, go to Google Chrome and use their “incognito mode” – and that will actually show you what your search results look like as if you had never done a search ever.  Again, this is kind of a tainted search as well  (?).  So, if you do a search again, visit your own website, visit your competitor’s website, and all of a sudden you start Googling those keywords, Google says, “Hey, guess what? Matt must really like RestorationLocal.com.  Therefore, when he searches again, we’ll display RestorationLocal.com higher up in the search results for him specifically.”  Google is pretty smart so you really have to be more objective in looking at your own search results.  And I’m going to be a hypocrite here – stop searching.  You’ve got other things to do.  Go get more customers.  Go get more relationships with plumbers and whatnot.  When you do a search, you’re actually hurting your own search engine efforts.  Every search, Google looks at what is called a “Click Through Rate”.  A click through ate just says “Hey, somebody searched 100 times..and when they did a search, if there were zero clicks, my click through rate is 0%.”  So, guess what?  They stick that one way down.  If there were 10 clicks, then you have a 10% click through rate.  Well, they also have really good fraud detection so don’t get any ideas of going, “Hey, I’m going to go do a search for water damage in my area.  I’m going to click on water damage when it pops up when it shows me or whatnot or try to artificially inflate my click through rate.”  When you do that, they also push you way down in the rankings.  Again, Google is really smart so I wouldn’t try to mess with it.  Stop searching.  There are a lot of better things you can do with your time.  Let professionals, for example, when I have an issue with water damage, I call water damage restoration companies.  If I have an issue with SEO, I would call a marketing company that knows how to do SEO stuff really damn well.

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