Marketing is often the last thing mold remediation contractors think about when they are starting their company. However, marketing your mold removal business is critical to your success. Whether you’re just starting out or you’ve been in the industry for years, we look at the most effective ways to market your mold remediation business.
4 Basic Steps to Marketing Your Mold Removal Business
If you’re just starting out, here are 4 initial steps to take to market your mold removal company. Even if you’ve been running your mold remediation business for a while, it’s probably time to audit your marketing. However, if you’re ready to move on to more advanced marketing techniques, review our article on diversifying your strategy for marketing your mold remediation business.
1. Claim Business Listings and Review Sites
Marketing your mold removal business starts with claiming your business listings. There are plenty of sites where your business is listed or could get listed for free. Take time to claim as many listings as possible. These sites help increase your visibility, making it easier for customers to find you and review your services
Claiming your business listings should only take a few minutes per website. The big sites to claim your businesses on are Google My Business, Bing Places for Business, and Yahoo! Local Business. Some sites will often make you confirm ownership of the business, but this usually takes only a few minutes.
Sites you should claim your mold removal business on:
- Google My Business
- Bing Places for Business
- Yahoo! Local Business
- Better Business Bureau
- Restoration Local
- Angie’s List
Once you’ve claimed your mold removal business, check that your phone number is correct. Then make sure your business name is correct and identical with each listing. If your business name is Rudy & Sons, make sure you use the ampersand (&) in every instance.
The same thing goes for your phone number, address, and business description. If you use a dash between the area code and the rest of your number, do so everywhere. For your address, make sure you are consistent with your use of abbreviations like ave., blvd., or hts. Don’t forget to update your business hours, too.
Write your business description in advance, then copy it into every place you can. You should also upload a clean, clear logo and relevant photos of your service or your truck. Not every site allows all of these items or may charge a fee to post some of them, but add as many as you can for the free listing.
Most of these sites will also have advertising opportunities. Even if you’re not ready to begin advertising your business, you should at least familiarize yourself with the options. Each platform has its advantages and disadvantages, so compare the costs and read the fine print.
2. Create Social Media Accounts and Post Regularly
Your customers spend a lot of time on social media, so it’s a great tool for marketing your mold removal business too. While it’s easy to get wrapped up in having a huge number of followers, most customers probably aren’t looking to see mold content in their feeds every day.
Instead of chasing after followers, make sure they can find you when they need mold removal services. Many customers use social media just like a search engine, so having active social profiles makes it easier for them to find you. Plus, existing customers can tag or refer you to their friends and followers.
However, you might also want to consider LinkedIn as well. It’s a great way to network with insurance agents and adjusters as well as other restoration businesses. Just remember to avoid posting the same content on every platform and to target each audience correctly.
Make sure that your business name, phone number, address, description, and hours are consistent, just like with your business listings. Then create some initial content for your accounts. Remember to target your audiences correctly on each platform and avoid posting the same repetitive sales pitch.
At the very least, you should consider promoting content on social platforms as well. Obviously, these are ads that cost money, but you have the ability to target your audience. With the right messaging and target, you can generate high-quality mold removal leads on social media.
3. Ask Customers for Reviews and Referrals
One of the most cost-effective ways of marketing your mold removal business is by asking customers for reviews and referrals. Include this as part of your process for closing out every job.
When asking for reviews, talk with the customer about sites they use the most. Then send them direct links to your profiles so it is as easy as possible for them to leave a review. Make sure you keep track of their review process and follow up with them once they post their review.
Asking for referrals is similar. Avoid leaving a stack of flyers or business cards, because they’re just clutter. Instead, let them know you are on major social platforms. If you want to leave something behind, go with a magnet with your phone number and social accounts.
When you get a referral from them, make sure you follow up with them. Call them with a week of getting the referral and let them know you appreciated it. While you should remind them of your services, avoid making it a sales pitch.
4. Optimize Your Website for Search Engines and Conversions
Of the initial steps to marketing your mold removal business, optimizing your website will likely be the most difficult. This is also a process that is never really complete.
When it comes to search engine optimization (SEO), there are both technical and content considerations. Google offers a good, free speed test tool that will identify technical issues with your website. Google Search Console and Bing Webmaster Tools also offer good insights on technical issues.
Next, run a keyword analysis to see how your site ranks. Ahrefs, SEMrush, and SpyFu are the industry standards for keyword research, but they also come at a price. Although it’s basic, SiteProfiler offers a free website scan that can help identify your best content and gaps in your keyword rankings.
Use these tools to improve the quality of your content by targeting relevant keywords. For example, if you provide mold remediation services, it’s important that your content ranks highly for the keyword “mold remediation services”. If you don’t rank highly, you can rewrite your content to improve your ranking.
SEO does take time, however, so you need to be patient. Make some changes, then wait a few weeks. Check your rankings again and continue to revise your content as necessary. For more information, check out our SEO basics for contractors article. It offers a more detailed description of SEO and can help jumpstart your content program.
To optimize your site for conversions, make sure your call-to-action is very clear. Use plain language and avoid trying to over complicate the process. If you want customers to call, tell them to call now. Make sure you use TEL links within the HTML. This allows customers on a mobile phone to dial you directly from their web browser.
If you want to get really fancy, you can start running A/B tests on your conversion elements. This allows you to compare two different call-to-actions, however, it can be a bit tricky to pull off if you’re a beginner. Still, it’s something to consider for the long term.
How to Guarantee Success When Marketing Your Mold Removal Business
Every marketing technique requires time, patience, and skill to perform. Realistically, you should expect to spend at least a small amount of money too. While claiming your business listings and creating social media accounts only take a few minutes, some of these other marketing methods take weeks or even months to implement.
Even if you aren’t running ads yet, you should still track each mold lead you get. Ask the customer how they found your company and keep track of whether the lead converted and how much revenue and profit it generated.
This information will help you as look at diversifying your strategy for marketing your mold removal business and start to advertise. This may include running paid search campaigns, creating SEO content, networking with other companies, and more.
Start Getting More Mold Remediation Leads
33 Mile Radius can help if you need more mold remediation leads. Whether you’re waiting for your marketing to perform or just need to supplement your business with a few extra high-quality leads, we can send you high-quality exclusive mold removal leads that convert.
Our leads are exclusive, so you are the first and only contractor dealing with that customer. We completely outline our pricing and billing criteria in advance and you never pay for wrong numbers or fraudulent leads. You can pause your account at any time and there are no long term contracts or hidden fees.
If you’re ready to learn more, fill out the contact form below. One of our business development managers will contact you within 1 business day to explain our lead generation platform and answer any questions. To secure your area and start getting more mold removal leads today, call 888-594-8381 now.