The key to getting more plumbing jobs is generating more plumbing leads. A lead is nothing more than an opportunity that could turn into a job. From referrals and reviews to advertising, there are several different ways to generate plumbing leads. As a result, each plumbing lead is a customer contacting you about a service you provide. If you’re looking to generate more plumbing leads, here are 6 ways you need to consider.
The 6 Most Effective Ways to Get More Plumbing Leads
Remember, a lead is nothing more than a customer contacting you about a service. Regardless of the source, you need to validate the lead and convert the customer. Here are some of the most common methods of lead generation for plumbers.
Reviews from customers are one of the easiest and least expensive methods for generating more plumbing leads. The best way to get more reviews is to ask every customer to post a review. Not every customer will follow through, but the more reviews you get the more likely they are to catch the attention of potential customers. Plumbing leads from reviews are free, but they require you to remember to ask your customers to take action. Reviews are also likely to result in a low volume of plumbing leads.
Referrals are another easy method of getting more plumbing leads. Once you finish with a job, ask your customer to refer you to friends and family should they need your services. While this is also a free source of plumbing leads, you should expect a low volume of customers to contact you through this method.
3. Paid Search
Paid search is a type of advertising where you bid on search terms. As a result, your ads appear above organic search results. With the right bids and the well-crafted ads, you can convince customers to choose your content instead of the organic results below. Although paid search is effective, it does come at a higher cost per plumbing lead. It also requires time to manage your campaigns and skill to target the right audience. You often pay a little more for these leads, but an effective paid search strategy usually generates a moderately high number of leads.
Search engine optimization involves creating and optimizing your website design and content so that you appear towards the top of organic search results. Strictly speaking, SEO techniques are free. However, you may require the services of a web design professional or content writer. SEO is slower to start generating leads, but a consistent strategy can generate a moderate volume of plumbing leads.
5. Social Media
Although many assume that social media is free, you should expect to pay to reach your desired audience. It also takes more time than many think. Not only do you need to post regularly, but you need to remain active with your audience too. In most cases, you should expect social media to generate a low to moderate amount of plumbing leads. Social media can take more time to generate leads than other methods as well.
Although many plumbers are initially reluctant to pay for plumbing leads, most reputable lead generation companies are cost-effective in the long term. Choose a company that offers exclusive plumbing leads and has a clear process for disputes. Have a clear understanding of the billable terms before signing up and avoid companies with long-term commitments or hidden fees. Expect plumbing leads to start coming in anywhere from a few days to a couple of weeks. Most lead generation companies produce a moderate amount of leads, but results vary by location.
The Main Reasons Plumbers Have a Hard Time Generating More Plumbing Leads
Reluctant to Spend Money
One of the most common reasons that plumbers have a hard time generating more plumbing leads is their unwillingness to spend money. Despite the promise of social media, you need to spend money to advertise your business and generate leads.
Getting more leads and more plumbing jobs require you to commit to at least a moderate marketing budget. The best way to ensure you’re spending money wisely is to track how much each lead costs you. You need to know where each lead came from, how much it cost, whether it turned into a job, and how much you made.
Use that data to optimize your marketing strategy and invest in marketing channels that generate the highest quality leads. While this will take time and involve some risk, it will also ensure the best results over the long term. In this case, results mean more leads, more jobs, and higher profit.
Another common mistake is not allowing enough time for your marketing efforts to generate plumbing leads. We’ve heard from plumbers who canceled their ads or changed their marketing strategy because the very first lead didn’t result in a high-value job.
It’s unrealistic to think any lead generation method will produce plumbing opportunities overnight. Each method will take a different amount of time to start producing leads and plumbing jobs. It’s important to be patient and allow a few weeks if not longer for each method to create results.
Many business owners assume that marketing is easy. Unfortunately, that’s not the case. Anyone can learn the skills necessary to run a successful marketing campaign, but you can’t expect to be an expert overnight.
Trial and error are often the most effective teachers, but they do take time. Other options include taking marketing classes or doing your own marketing research. Regardless of how you go about it, take the time to learn the skills you need to compete.
Get Exclusive Plumbing Leads From 33 Mile Radius
If you need more plumbing leads, 33 Mile Radius can help. We use a variety of marketing strategies to generate plumbing leads. Our leads are sent exclusively to just one partner by phone, text message, and email. While our leads are not jobs, they are opportunities for you to secure a job just like any other lead generation channel.
To start getting more plumbing leads, fill out the contact form below. One of our business development managers will reach out within 1 business day to explain our lead generation system and answer your questions. If you’re ready to talk about our exclusive plumbing leads, you can call 888-594-8381 now.