– Shane Dodson, BIONIC Emergency Services
Connecting contractors with customers is our business, so we understand the value of every phone call. We also recognize that you are likely using many different marketing channels. However, do you know how successful those channels are at driving calls? Our call tracking system solves this problem, allowing you to measure the success of your marketing and advertising campaigns.
Features of our Call Tracking System
Local and Toll-Free Numbers
Choose both local and toll-free numbers for your campaigns.
We track the performance of each campaign so you can easily identify which produces the highest quality leads.
We track the data and time, campaign, callers number, destination number, and call duration for each call.
We record every incoming call so you can rate the quality of the lead and review the performance of your employees.
There is a notes field for each call so you can easily record comments.
What is Call Tracking
Call tracking is a way of measuring how customers found your business. The data allows you to evaluate the performance of your marketing and advertising campaigns. You can then revise your marketing strategy and optimize your advertising budget to ensure success.
The concept of call tracking is nearly as old as the telephone and began with businesses asking customers how they found their company. While this can still be effective, customers may not always remember the exact source or search terms they used to locate your business.
Call tracking solves this problem by allowing you to create specific phone numbers of each campaign. You can now precisely determine whether they saw your stand-alone direct mail flyer, your newspaper ad, or search for “water damage restoration in Houston” based on which number they called.
In addition to tracking the number of calls by source, they also include a recording of each call. This allows you to evaluate the quality of those leads. While you may get the most calls from a highly visible billboard, those calls may turn out to be mostly invalid leads that only waste your time.
Armed with call tracking data, you can adjust your marketing strategy to ensure the highest return on investment. Canceling poorly performing ad campaigns leaves more money to invest in the marketing channels that produce higher quality leads.
– Alex Duta, Romexterra Construction Fire and Water Restoration
– Stephen Wagner, Specialized Cleaning and Flood Restoration, Inc.
Measure Your Marketing Performance with Call Tracking
Do you know how many calls came from your Google My Business profile, your website, or that billboard near the highway? Most restoration businesses understand they need to advertise to drive leads, but few can reliably say which effort was the most effective.
Contractors use many different marketing channels to generate phone calls. The most common are newspaper advertisements, websites, Google My Business, search engine marketing, direct mail, social media sites, and phone books. Even the phone number on the side of your truck counts as a marketing channel.
Many businesses rely on website analytics or social engagement to determine the success of their digital marketing, but are those hits and likes really translating to valid leads? Call tracking allows you to assign tracking numbers to those campaigns to ensure your digital marketing efforts are making you money.
It’s even more difficult to track the success of offline marketing campaigns. Direct mail flyers and brochures, phone book listings, and newspaper ads are extremely difficult to track. Unless you provide a specific offer or remember to ask the customer where they found you, it’s unlikely you’ll ever know if those advertisements were effective.
How Our Call Tracking System Works
Our call tracking system allows you to easily create trackable phone numbers and measure the success of your marketing and advertising campaigns.
Simply request a new tracking phone number, assign it a campaign name, and set a destination number. Then update the phone number on that specific marketing campaign and track how it performs.
There is no limit to the number of phone numbers and campaigns you can create, allowing you the freedom to test each of your advertising campaigns.
Easily Generate New Numbers
Provision a new phone number and create a new call tracking campaign in about a minute.
Build Unlimited Campaigns
Create as many campaigns as you need to effectively track your marketing efforts.
Track Your Marketing Spend
Measure the leads generated by both your online and offline marketing campaigns.
Rate the Quality of Leads
Calls are recorded so you can rate the quality of leads from each marketing campaign.
Review Employee Performance
The call recordings also allow you to review the customer service skills of your employees.
– Shane O’Dazier, Simple Solutions Restoration
Pricing for our Call Tracking System
We only charge you for the phone numbers and talk time you use. There are never any hidden fees or long-term contracts. You can cancel at any time. Reserve toll-free tracking numbers are just $10 per month, with local tracking phone numbers for only $5 per month. There is 4¢ per minute talk time charge on all phone numbers.
Only Pay For What You Use
Only pay a flat rate per number and a per minute charge on talk time.
No Hidden Fees
There are no setup charges or monthly maintenance fees.
There are no long-term contracts and you can cancel at any time.
– Bob Straughn, WSC Construction and Restoration