The old saying is true: you only get one chance to make a good first impression. For many water damage and emergency contractors, this first impression will directly influence whether or not a potential customer decides to contact your business or more on to someone else. One of the first places a potential customer will encounter your business is your website or landing page so they need to make the best possible impression.Read More
As a contractor, you already know the importance of having the right tools for the job. Well, your digital marketing toolbox should be as well-stocked with useful items as your physical one. A strong digital marketing strategy can help you grow your business, bringing in fresh customers and the reviews that keep your business relevant.
Any contracting business operates on the strength of their reputation, but that good reputation that you’ve worked so hard to build is useless if nobody ever hears about it. Digital marketing can put your brand in front of local customers who are seeking the services you offer. If your internet presence is polished and appealing, new clients are simply a click away—but what can you do to improve your digital marketing toolbox?Read More
Although business paperwork is a vital part of keeping any business successful, the simple truth is that almost no one likes doing it. Some think that paperwork keeps them from doing jobs that make money, while others find it stressful or boring. Regardless of the reason that you avoid paperwork, it’s a necessary evil. Instead of trying to escape it, create a process that keeps the time you spend on paperwork to a minimum.Read More
As we continue to help businesses like yours grow, we constantly get asked how to recruit and retain quality employees to meet the increased job demand. To help, we asked our friend Justin Sifford, a Senior Partner at the recruiting firm Wylander Solutions, to share some insight. Justin has over five years experience as a recruiter and over twenty working in the flooring and construction industries.
At Wylander, we constantly get calls from owners in desperate need of talent for their market. Sometimes it’s a more proactive approach – the owner has had steady growth, and they see the trend is expected to continue, but other times, it’s a call for help.
Finding new talent seems easy, but in my experience it’s more difficult than expected. It’s not just about finding a qualified candidate, but also getting them to agree to pay, bonus plans, benefits, commute, etc.Read More
One of the most difficult parts of many flood damage businesses is getting enough quality, conversion-ready flood damage leads to grow your company and increase profitability.
The following marketing techniques will teach you to be more proactive in bringing in new flood damage leads, as well as briefly outline their pros and cons and give you an overview of how to use them in your marketing strategy.Read More
Get Google Reviews The Easy Way
An important factor in marketing your business is to get Google reviews, spreading brand recognition, and forming a trustworthy online presence that customers respond well to.
While there are many ways to go about getting more positive reviews, the best way to get reviews for your business is to have your employees ask every customer for a review.
A great plan, to be sure, but the toughest part is making sure that they ask them.Read More
Communicating with Clients: Google My Business Messenger
In case you haven’t heard the news, Google just launched a live messenger service for its US-based Google My Business users.
This is a great new feature that will allow you to communicate directly with your customers from your Google local panel or maps listing using text messaging.
Why does this matter to you?
Well, for starters it allows potential customers to ask you questions about your business,Read More
Start Turning Phone Calls Into Jobs
In the highly competitive plumbing industry, there is an emphasis on availability that cannot be overstated.
The way that you answer the phone matters, and the way that you handle calls when you can’t answer the phone also matters.
The way that your business handles phone calls can directly impact your local reputation and success.
After all, when people have a plumbing emergency,Read More
How A Water Damage Company Went From 0 To 231 Online Reviews In Under 3 Months
Getting online reviews is not only one of the most important aspects of online marketing in 2017, but the process to get online reviews is also one of the most difficult.
Read it now by clicking here.
Learn How To Get Online Reviews With Acquirly
By working closely with our home service contractors we have been able to help them successfully get more reviews online.Read More
Generating new plumbing leads can be a difficult task for any small business.
If you’re already trying, you probably know what I’m talking about.
But investing online with plumber lead generation can be an effective way to keep getting new customers.
Here are 5 marketing tips to keep the online jobs coming in:
If you are looking to generate more new leads for your plumbing business,Read More