Storm chasing has become popular with disaster mitigation contractors. Considering that the 2017 hurricane season was one of the costliest on record, it makes sense that so many restoration contractors consider following the path of devastation.
While chasing storms may pose some challenges, it can be extremely lucrative work. Whether you’re experienced at storm chasing or looking to take advantage of this year’s storm season, here are some tips to ensure you are successful.Read More
Google recently made changes to their review policy and submissions guidelines and they now prohibit the practice of review-gating. As such, we are releasing an update to our review acquisition system Acquirly in order to comply with Google’s policy changes.
What is Review-Gating and Why is Google Making the Change?
Review-Gating is a practice used by many review generation systems including Acuirly that asks customers about their experience before prompting them to leave a review. Google made changes to their terms of service because they feel that review-gating prevents reviews from being entirely honest and fair.
Google’s new policy requires customers to have an equal opportunity to leave a review, regardless of whether they had a positive or negative experience. We expect Facebook, HomeAdvisor, and the Better Business Bureau will release similar requirements in the near future.Read More
Disaster mitigation can be a feast or famine industry. While severe weather often drives calls, hurricanes don’t happen every day. Therefore, it’s important that you get the most from your water damage leads.
We listen to a huge volume of calls and talk regularly with our partners. From answering the phone to completing the job, we’re highlighting the most important ways to maximize your leads.
While these designed these tips to help our current partners to convert more water damage leads into jobs, anyone can take advantage of them. You never know which call will be your next $10,000 or even $25,000 job.Read More
Every day we talk to contractors looking to get more water damage jobs. One of the most surprising things is the number that use IVRs or call centers. Although they may seem like a good idea, they are likely preventing you from getting jobs.
Despite many technological advancements, water damage and disaster mitigation is still a phone-based industry. A customer with water damage or a sewage backup doesn’t want to “Press 1” or wait for an expert to call them back.Read More
Despite changes in marketing, water damage and disaster mitigation still remain predominantly phone-based services. But are you asking qualifying questions when you answer the phone?
The Value of Asking Qualifying Questions
One of the biggest mistakes we hear on calls is waiting too long before asking qualifying questions. We’ve seen calls run fifteen, twenty, and even thirty minutes long. While these customers likely had plenty of questions, talking about a job you can’t see isn’t helpful.
While you should answer questions, the goal should always be to set the appoint. In our experience, the longer you talk the less likely you are to book the job. By taking control of the conversation early on, you have a better chance of either setting the appointment or getting off the phone so you can take another call.Read More
You’ve undoubtedly had customers call you asking for another company. While you could tell them they called the wrong number, you are missing out on a job opportunity. By being proactive on the phone, you will be able to convert a few cold leads into jobs.Read More
Most disaster mitigation contractors would like more insurance jobs because they tend to be more lucrative. However, many contractors still worry that insurance agents will try to force their customers to use preferred vendors.
The key to getting more insurance jobs is to provide value to the customer. Building a connection and providing excellent service can make all the difference. You still won’t land every job, but a little legwork will go a long way to earning their business.Read More
One of the most common arguments against using lead generation companies is that you aren’t building your brand. True, lead generation companies typically don’t advertise your business directly. However, you can definitely still build your brand while using a lead service.Read More
Whether it’s sorting through a stack of folders for a specific document or updating the status of a project, you’ve probably wasted time organizing and maintaining paperwork. That’s exactly why our friend’s at Job-Dox created their project management software.
Tired of wasting time maintaining their paperwork, they developed their own solution to streamline project management, improve communication, and increase efficiency.
By going completely paperless, they also eliminated the chaos of a desk full of papers and file folders. With less time wasted managing paperwork, they were able to increase profit by devoting more time to jobs.Read More
Due to the nature of water damage and disaster mitigation, it’s difficult to predict when you’ll get leads. While you may expect certain seasons will generate more leads than others, it’s important to manage your expectations throughout the year.Read More