Successful Social Media
Most business owners are too busy with phone calls, clients, and on-site tasks to keep up with the demands of social media. It’s understandable that dealing with the ins and outs of social media may be low on your list of priorities—or not a priority at all—and you’re not alone. Many home contractors simply don’t have the time and energy to update and maintain their company’s social media accounts.
Unfortunately, when you ignore popular sites like Facebook, Twitter, and Google Plus (to name a few), you might be losing out on potential clients. The good news is that once your profiles are properly set up, you can basically run the rest on autopilot. Just like anything else in business, a sound process is critical for success.
Successful social media boils down to two things:
- Proper setup
- Sound daily process
Once these are established, you will be light years ahead of most of your competition.
Choose Your Channels
There are many social media platforms to choose from, but there’s no reason to go through the pros and cons of each one. For home contractors, there are really only two sites that you have to be on: Facebook, and Google Plus.
- Facebook is the largest online right now and pretty much everyone either has a Facebook or at least knows how to use it. Facebook also offers businesses their own page that you can update with your business information, respond to client questions, and most importantly be reviewed.
- Google Plus, while much smaller in scope than Facebook, still is attached to the world’s largest search engine. Google Plus is crucial to keeping your Google My Business up to date as well as getting more reviews.
Successful Set Up
If you haven’t done so already, the next step is to get your accounts set up properly. Each site makes it pretty easy to get going. A couple of tips to keep in mind:
- Google Plus – Use the same email as your Google My Business account to keep them connected
- Facebook – Be sure to search for your business name as you might already have reviews for your company from someone that created your page already
Once you have your account, you have to do the following:
- Put in all of your company details as accurately as possible. Keep this consistent over multiple platforms.
- Add your logo as cover photo and a background photo. If you do not have a logo or background image that fits, you can easily have one created on fivver.com
- Upload between 10 and 15 or more photos. The best photos are pictures of your team and before and after photos of jobs that you have been on. Include ones that look nice and clean. If you do not have any, start taking some! (Most smart phones have perfect resolution for uploading.)
Create a Process
Now that most of the upfront work has been completed, it is time to start posting. The easiest way to create and maintain a workable schedule is to set a reminder every day to post something new to both channels. While this sounds like a pain, it doesn’t have to be difficult or time-consuming.
We recommend that you break your posting into categories:
- Generic posts – Something that says, “Good Morning”, or covers a topical event such as the big game is perfectly fine!
- Pictures of jobs – Clients love to see before and after photos, and it’s a good way to show off all your hard work.
- Industry updates – Anything interesting and relevant to the industry is fair game.
- New content – Anytime someone adds new content, be sure to share it.
Respond to your clients
Once you have your accounts up and running, you will begin to receive feedback and messages from clients and potential clients. Good reviews, bad reviews, or otherwise, you need to reply to these posts and messages objectively and professionally. More importantly, you must be sure to reply back immediately. If it is something important, clients will expect some sort of response within a few hours. By responding to clients concerns (or praise!) in a prompt and professional manner, you are letting both present and future clients know that your company cares what they think.
Sound execution of your social media is not difficult. There is no reason why your business shouldn’t be on social media today. With the right setup and process in place, you will have what you need to succeed.
If you have questions or need help with setting up an account feel free to let us know.