What To Watch For In 2016
2015 was an important year for local SEO, and we expect more of the same from 2016. Updates to Google’s algorithms have confirmed many trends we ourselves have been watching. Going into the new year, these are some of the main trends to keep an eye on:
In 2015, it was confirmed that mobile searches have eclipsed desktop searches as more and more people are using their mobile devices away from their desk. This trend confirms the need for and importance of having a responsive or mobile website. Even Google agrees, adding changes to the local 3 pack.
Giving your potential customers a great mobile experience is now more important than ever—not only from a ranking standpoint but also from a conversion standpoint. The bottom line is: don’t skimp on a poorly-constructed mobile website!
Using citations increases the chance that your service will be found in the search results, instead of simply relying on your business name and city location. 2015 has shown us the importance of using structured citations, and research and trends indicate that that importance will only grow in the future. As new methods of searching emerge, such as voice searching and AI assistant searches, structured citations will become the main focal point for ranking local businesses.
We recommend that you begin optimizing now to get in on the ground floor with this trend, since adding structured citations will help you to be found in the search results with the local pack 3 pack, as well boost your site rankings.
While Paid Search doesn’t exactly qualify as an SEO trend, the fact remains that Paid Search plays a large part in SEO rankings that cannot be ignored. As Google continues to seek new ways to expand their revenues, expect Paid Search to take up an increasing amount of screen real estate on the first page.
In addition, keep a lookout for new ad types, particularly for local businesses. If you have any tips, tricks, or further insight into any of these aspects we’ve mentioned, feel free to leave a comment below.
The internet marketing landscape is constantly changing, and while there is no way to predict the future, it definitely pays to keep an eye on new and emerging trends in order to maximize your business presence online. If you’re worried that your online business isn’t living up to its potential, talk to one of the experts at 33 Mile Radius, or stay tuned here on our blog page for more tips, tricks, and new developments.