Getting more mold removal jobs starts with getting more leads. Leads are phone calls or text messages from customers looking for your services. There are many different ways to generate mold removal leads. With each, you need to find the right balance of cost, time, knowledge, and experience. However, it isn’t always easy to know where to start. That’s why we’ve looked at some of the most common options for marketing your mold remediation business. We look at the pros and cons of each, as well as estimate the average cost of mold removal leads.
4 Ways to Market Your Mold Removal Business and Get More Jobs
Getting more mold removal jobs means advertising and marketing your business. There are plenty of ways to do this, but these are the 4 most common methods that contractors use to generate leads and jobs.
- Do-It-Yourself Marketing – You need to do all of your own marketing. You are paying your marketing expenses regardless of where you get more mold remediation jobs. This may take personal time or affect how many jobs you can complete.
- Hiring a Marketing Professional – You hire a dedicated person to manage your campaigns. In addition to paying them either full- or part-time wages, you still pay for your marketing no matter how if those leads turn into jobs.
- Advertising or Marketing Agency – You hire an agency to manage your marketing and advertising campaigns for you. In addition to paying for your campaigns, there may also be a retainer or other fees. You pay regardless of whether they generate any jobs.
- Lead Generation Company – You purchase leads directly from a company. Although different lead generation models exist, our leads are exclusive and you only pay for valid leads. You never pay for wrong numbers or spam calls.
What are Mold Removal Leads?
Mold removal leads are opportunities to land a job. While most contractors think in terms of jobs, every opportunity you get is really just a lead. Most mold leads are phone calls, but they could also come by text, email, or social media messenger. Leads are generated through paid advertising, social media posts, referrals, and reviews, among many other methods.
Does Every Mold Removal Lead Turn Into a Job?
Regardless of how you got each mold lead, these are only opportunities to land a job, but not a guaranteed job. That said, the majority of the leads you get will become jobs. Beware of any agency or company that guarantees jobs. Unless they are prequalifying each customer, it’s impossible to ensure every opportunity will turn into a job.
The Most Common Ways of Marketing Your Business to Get More Mold Removal Jobs
These are some of the most commonly used marketing and advertising methods that contractors use to generate more mold removal jobs. They include both new media as well as traditional media methods. New media, sometimes called digital media, methods offer statistical data, while traditional media does not. That said, not all new media publishers offer the same level of data.
The Most Used Marketing Channels for Mold Remediation Jobs
- Paid Search – These are text ads that appear at the top of search results. You reach customers by bidding on relevant keywords they are likely to enter. You pay when customers click your ads.
- Search Engine Optimization – Also known as SEO or organic search, you write content that targets keywords customers are searching for. Unlike paid search, your content appears in organic search results. You don’t have to pay to appear in search results, but it does take time and effort to rank for relevant keywords.
- Display Advertising – Better known as banner ads, these are image ads that appear throughout the internet. They are usually sold by a number of impressions, but you may also pay per click as well. Each publisher will charge a different rate based on their website traffic and audience demographics.
- Local SEO – Very similar to SEO, only this applies to location searches or even searches within map websites or apps. Instead of searching for a phrase, customers are usually searching specifically for a business, mold removal near me, for example.
- Social Media – Customers either find your business profile with a search or they will get business recommendations from other friends. Although social media is technically free, you usually need to pay for ads to reach new customers.
- Referrals – Customers may recommend your business to friends and family than need your services. Referrals come with a high level of trust, so they are more likely to convert than other leads. However, they are also less frequent.
- Reviews – Reviews allow customers to advertise your business for you. However, negative reviews will have an undesirable effect. You should manage and respond to reviews whenever possible.
- Print Advertising – These are ads in newspapers, magazines, and other print publications. Print ad prices vary depending on the size of the advertisement and the circulation of the publication.
- Out-Of-Home Advertising – This includes billboards, posters, and other large-format advertising. Prices will vary depending on the size of the ad and the location.
- Broadcast Advertising – Radio and television ads have mass-market appeal, but the price varies by location, station, and time of day.
Comparing the Cost of Mold Removal Leads
Do It Yourself Marketing
Most mold removal contractors start doing their own marketing by necessity. That’s not to say that it isn’t effective at producing new mold removal jobs. Managing your own marketing allows you to control both your budget and your messaging. You have complete control over your campaigns, which allows you to spend more when you are slow and cut back on spending when you are busy.
However, to effectively manage your campaigns like that, you need a good understanding of marketing and the ability to use the tools that run your campaigns. This usually means learning new technology, keeping up with marketing trends, and constantly testing your marketing performance.
As long as you’re willing to commit time and effort to market your business, you should be able to effectively manage your marketing and advertising campaigns with just a few hours of work each week. However, it may take several weeks or even months of testing to find the right combination of campaigns to generate enough mold remediation jobs for your business.
Hire a Marketing Professional
By hiring a marketing professional, you have a dedicated person who understands marketing and advertising. They can focus on managing your campaigns and staying up on the latest trends and technology changes. Depending on your needs, you can hire on a full- or part-time basis.
While there are many benefits to hiring a marketing person, you do have to account for their salary. The national average of hiring a full-time marketing person is $67,000 plus benefits according to GlassDoor. If you don’t need a full-time person, you can usually hire a part-time or hourly marketing professional in the range of $25 to $100 or more per hour.
Advertising or Marketing Agency
Hiring an advertising or marketing agency offers the advantage of an entire team of professionals to maintain campaigns to get your more mold removal jobs. They usually will develop a marketing or advertising strategy to get you more mold remediation jobs and have people that specialize in each method they will use. However, you will pay for this level of expertise.
Some companies may require a long term contract, a minimum monthly spend or a retainer. Contract length and minimum spend requirements will vary by company, which retainers can vary from $1000 to $3000 per month. In addition, they will usually charge an hourly rate of anywhere from $50 to a few hundred dollars an hour. And you are still responsible for paying for your ad costs as well.
Lead Generation Company
Lead generation companies provide the same level of marketing experience and expertise as an agency but are usually have more industry experience. This allows them to effectively target customers and generate more mold remediation jobs for your business. Expect to pay between $30 and $100 for each valid, billable mold removal lead.
There are many different models for lead generation companies, so look for one that offers exclusive leads at flat-rate pricing. They should also offer upfront pricing and clear terms for what constitutes a billable lead. Be wary of lead generation companies that have service or monthly fees or long term contracts.
Measuring the Real Cost of Mold Remediation Leads
To limit the number of variables involved in measuring the cost per lead, we assumed all leads came through paid search campaigns. The cost per click is estimated at $20 and we assumed that all 4 options generated 2 leads each week.
For the do-it-yourself marketing, we assumed you spent 1 hour a week managing your campaigns. Since you couldn’t complete jobs during that time, we billed your time at $100 per hour. This should approximate your average hourly rate for your services.
In the scenario where you hire a marketing professional, we estimated $67,000 for their yearly salary. That works out to approximately $1290 each week. For the agency, we estimated a $1000 retainer and 5 billable hours at $100 per hour. For the lead generation rates, we used our rate of $100 per valid mold removal phone lead. Our text mold leads are just $30 each.
Again, there are a number of variables that contribute to the overall cost of your leads. While we used industry statistics and research, your actual cost and results may vary. Calculate your own cost per lead by dividing your total weekly marketing cost by the number of leads you generate that week. Remember in all cases that these are leads and not guaranteed jobs.
Which Method is Best for Getting Mold Remediation Jobs?
You should try every method you can to get more mold remediation jobs and evaluate the results to see what performs the best for your business. Cost is usually the most important factor for most mold removal contractors. However, you should also consider the amount of time, the knowledge required, and the level of control you have over your campaigns.
You also need to track your campaigns and measure your spent so you can make informed decisions about your marketing. If you aren’t tracking your leads, any change you make is just guesswork. You could actually cancel the most cost-effective source for mold leads. Additionally, we recommend that you try any of these options for at least 10 valid, billable leads. This ensures that 1 or 2 bad leads don’t radically skew your data.
Get More Cost-Effective Mold Removal Leads Now
If you’re ready to try buying mold removal leads, our exclusive leads start at a flat-rate of just $30 per text lead. Our phone lead for mold remediation are just $100. All of our leads are cost-effective and work with or in place of your existing marketing campaigns. Fill out the contact form below for more information. A business development manager will follow up within 1 business day to provide a demo of our leads and answer your questions. If you’re ready to get started now, call 888-594-8381 now.