Getting more plumbing marketing leads takes time, effort, and at least a little money. If you’re looking to grow your plumbing business without committing to a strategy, it’s unlikely that you’ll increase the number of plumbing marketing leads you get. Relying solely on having your phone number in the phone book just isn’t feasible today. The same is true for that brochure website you created 5, 10, or even 15 years ago. If you’re ready to commit to generating more plumbing marketing leads, here are several great marketing strategies to consider.
13 Effective Strategies to Generate Plumbing Marketing Leads
1. Claim Your Business Listings
From Google My Business to Yahoo! Local Listings, claim every listing for your plumbing business you can find. Add your logo and photos and update your contact information.
2. Claim Your Review Listings
The same goes for review websites. Claim every review site you can. This includes Best Pick Report, Houzz, Restoration Local, Yelp and any other site that is free.
3. Optimize for Local SEO
Local search will connect you with customers most likely to need your services. From your Google My Business listing to your website, optimize your content so local customers will find you.
4. Ask Customers for Reviews
Reviews help build trust with future customers, so you should ask every customer to leave you a review. Ask them for their favorite review sites and direct them to your listings.
5 Ask Customers for Referrals
Along with reviews, referrals are another great way to generate plumbing marketing leads. Ask customers to refer you to friends, family, and neighbors once you have finished the service.
6. Send a Customer Newsletter
Creating a plumbing newsletter is a great way to remind current customers about seasonal maintenance. You can also promote your offers. Either way, you’re staying top of mind with your customers.
7. Target Older Homes
Review your service area and look for older neighborhoods to target. Choose an area and send a flyer or promotion offering services like sewer drain snaking or inspections.
8. Optimize Your Website for Conversions
It’s easy to set and forget your website, but the internet is changing constantly. Review your website at least once a year and optimize it so it’s easy for your customer to convert.
9. Optimize Your Website for Search Engines
In addition to optimizing your website for conversions, you should also make changes that improve your organic search rankings. This includes both writing content and making technical improvements.
10. Create and Use Social Media Profiles
Social media is still an important way to generate plumber leads. At the very least, you should create and use Facebook, Twitter, and Instagram accounts.
11. Partner with Restoration Contractors
Get to know your local restoration companies and develop a partnership with at least one of them. Agree to refer customers to them for restoration jobs if they send you their plumbing leads.
12. Network Within Your Community
The same goes for community organizations. Get involved with your chamber of commerce or community development corporation. You could also sponsor a local youth sports team.
13. Create Video Content
Another way to get more plumbing leads is by creating video content. Posting how-to videos on YouTube, Facebook, or Instagram can help generate plumbing marketing leads from customers who just don’t have the tools or skill to do it themselves.
What are Plumbing Leads
Plumbing leads are opportunities to land a plumbing job. A potential customer goes looking for a plumbing service and they find some type of marketing. As a result, they either pick up the phone or fill out a form in order to request a plumbing service. Not every lead is guaranteed to turn into a job, but each one gives you the chance to book the appointment.
Which Strategy Will Generate the Most Plumbing Marketing Leads?
This is a long list of marketing strategies and it’s understandable if you’re a bit overwhelmed. However, the only way to find out which strategies will perform best for you is to try each one.
In most cases, you will need to use several strategies to generate enough plumbing marketing leads to keep you busy and profitable. That said, what works for one business might not work for you. Try out your options and measure how each performs. Then slowly weed out the methods that aren’t a good fit for your business.
How to Measure Your Success in Generating Plumbing Marketing Leads
There is no single indicator that determines the success of your marketing strategies. While you may be tempted to use the cheapest method or the method that generates the most leads, it’s important to evaluate each of these factors when measuring the success of your plumbing marketing leads.
- Cost – Every plumbing lead you generate will come at a cost. When tracking the lead costs, you need to know what method generated the lead so you can accurately attribute that cost.
- Quality – Quality is also an important factor. A marketing method can be cheap and easy, but if it only produces low-quality leads that waste your time, it’s probably not worth your time and effort.
- Quantity – The number of leads you get from each method is also important. While you probably want the phone to ring off the hook, that’s just not feasible. A successful marketing channel should create a few great plumbing leads each month.
- Time – Running the marketing campaigns necessary to generate quality plumbing leads takes time. However, if it takes a significant amount of time and produces low quality or high-cost leads, it might not be worth it.
- Skill – Marketing also takes skill. While anyone can learn, that takes additional time as well. One option to consider is to start marketing with the easiest methods, then expand into more complicated methods as you learn more about marketing.
Generating Plumbing Marketing Leads Requires Patience
No matter which methods you choose, you need to remain patient when generating more plumbing marketing. Claiming your business listings and review sites will only take a few hours total.
However, getting your paid search and social media campaigns rolling can take a few days or weeks. It can be even longer before they start performing. Website optimization changes and rolling out a newsletter can take months or even a year to really start generating leads.
Regardless of which of these marketing techniques you use, they need time to work. Give them at least 10 leads before you start making changes to your campaigns or messaging.
Need Leads While Your Plumbing Marketing Gets Rolling?
Buying plumbing leads from a lead generation company like 33 Mile Radius is another way to grow your business. It’s especially effective at competing with major brands or generating leads while you’re setting up your other marketing channels.
If you need plumbing leads while ramping up your marketing efforts, you could always buy leads. Lead generations companies will usually begin sending leads within a few days or a week. This allows you time to build your marketing campaigns or optimize your website.
Look for a lead generation company that has clearly outlined terms for billing and a process for disputing leads. You should also choose a company that allows you to pause leads. Avoid any company that requires a long term contractor or hidden fees.
Start Getting Plumbing Leads from 33 Mile Radius Now
If you’re ready to get more plumbing leads, sign up with 33 Mile Radius now. Whether you’re getting your marketing setup or looking to supplement your business with a few extra plumbing leads, we offer exclusive plumbing leads. To get started, fill out the form below. One of our business development managers will contact you in less than 1 business day to explain our system and answer your questions. Ready to get started today? Call 888-594-8381 to secure your service area for plumbing leads.