No matter what industry you’re in, the top performers all share one characteristic: a solid daily routine. While the items done in the routine vary from person to person, it is the routine itself that helps to build up their success each day. Some people exercise, some meditate, even simple actions like making your bed in the morning can be part of a successful daily routine. The important thing is consistency; your routine should be practiced day in and day out, regardless of what else is happening.
What’s this have to do with me?
You may be reading this and ask yourself: what’s this have to do with me? Well, the point is to get you thinking about what routines you can build that will help you succeed in Local SEO. The biggest mistake business owners make when approaching Local SEO is to ‘set it and forget it’. In reality, the strongest Local SEO habits are built by those who check and update their online items on a daily basis. This may seem like an arduous task, but the good news is that most of these items can be done right from your smartphone with the Google My Business App.
Here are a few items you should be doing each day:
Google Plus Posting
The Google My Business smartphone app makes posting updates and check-ins easy. These updates are important to keep your profile up to date with industry happenings, news and weather events, and check-ins. If you make a point to update your Google Plus every day, your readers will stay engaged and interested.
Manage and Reply to Reviews
In an older post, I discussed the important of asking for reviews from clients, but managing and responding to the reviews that you receive is equally important. The app makes it easy to reply to client reviews practically in real time. When you start asking for reviews on a daily basis, it becomes just as important to manage them on a daily basis.
Take Pictures of Jobs
Taking pictures of your successful jobs is one way to improve your Google Local Listing. Updated pictures are important for a couple of reasons. First, it helps to complete your business profile. A complete profile gains better ranking than one that is half-completed or has no visual element. A listing with no pictures looks bare in comparison to a listing that is full of pictures and completed work. The other reason is that it helps to establish trust with your customer base. When people go online looking for services, it always helps to provide an example of what your business can accomplish for them.
Look at the difference below:
Let every successful job be represented by a picture or two, and not only will your customers feel appreciated by your company, but you will also attract new business on the strength of those pictures. Posting a good picture or two on your GMB and social media accounts doesn’t take long, and the return for your efforts may surprise you.
Adding Google My Business to your daily routine will put you light years ahead of the competition. With just a few clicks of an app, you will have done 90% of everything that needs to be done in Local SEO. Remember – it’s never too late to start!