iOS Adwords App is Here!
With all of the talk of mobile over the past few years, you would think Google would have had this taken care. Alas, some things don’t always make sense.
Anyway, yesterday Google finally released an Adwords app for iOS. While I wouldn’t recommend using it for in-depth optimization, I think it is great for home contractors to pause campaigns on the fly. Remember, if you are busy with work there is nothing wrong with pausing your paid search campaigns until you you can take more jobs. This is exceptionally useful for water damage contractors during large storm events.
Some other features include:
- Reports on clicks, CTR and CPC
- Change budgets and bids
- Alerts / Notifications
- Call an Adwords Representative
Learn more about it at the Adwords Blog.