Social Media Basics for Contractors: Reach More Customers and Generate More Leads With the Right Social Media Strategy

Social Media Basics for Contractors: Reach More Customers and Generate More Leads With the Right Social Media Strategy

The average person spends two hours a day on Facebook, Twitter, and other social networking sites. If you aren’t marketing your disaster mitigation or restoration business on social media, you are missing out on a huge audience. A common misconception is that you need to use every single social media platform or post every second of the day to be successful. Armed with these social media basics, you can improve your brand awareness and get more jobs with just a few minutes of work each day.

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How Do Customers Pick a Contractor: What Customers Are Looking For In A Restoration Contractor

How Do Customers Pick a Contractor: What Customers Are Looking For In A Restoration Contractor

We spend a lot of time talking to restoration contractors and one of the most frequent questions get asked is: how do customers pick a contractor. While some customers may call the first company they find, others are likely to spend a few minutes researching contractors. In our experience, there are a few key things customers consider when picking a restoration contractor.

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Paid Search Basics for Contractors: The Basics to Generating Leads and Revenue with Pay Per Click Advertising

Paid Search Basics for Contractors: The Basics to Generating Leads and Revenue with Pay Per Click Advertising

Paid search is a type of advertising where you create ads that target specific keywords on search engines like Google and Bing. Unlikely other advertising methods, you only pay when a customer clicks on your ad. For this reason, paid search is often called pay per click (PPC) or cost per click (CPC).

With paid search, you target your customers based on the keywords or phrases they are searching for. Your text ads appear above the organic search results for those search terms and link to a landing page. On mobile devices, click to call ads allow customers to call you directly without visiting your landing page.

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The Art of Interviewing the Customer: Making a Good Impression, Building Confidence, and Interviewing Your Customer Over the Phone


 
Whether you’re buying our disaster mitigation, restoration, or home services leads or generating your own leads, you need to know how to convert those jobs. In order to help you close more calls, we asked our good friend Lisa Lavender to share some of her called handling wisdom with us.

As Chief Operating Officer and Co-owner of both Restoration Technical Institute and Berks, Fire, Water Restorations,

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Simple Call Tracking Launched: Easily Track Your Calls and Marketing Performance from Online and Offline Campaigns

Call Tracking System: Easily Track Your Calls and Marketing Performance from Online and Offline Campaigns

You probably use several different marketing channels to generate leads, but do you really know if they are successful? Connecting contractors with customers is our business, so we understand the value of every phone call. With our new call tracking system, you can now track the performance of your marketing and advertising campaigns.

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Are You Turning Away Calls? How to Stop Turning Away Viable Leads

Are You Turning Away Calls? How to Stop Turning Away Viable Leads

As a business owner, you can choose to pass on jobs at your discretion. However, turning down too many jobs can negatively affect your business. Obviously, you don’t get paid when turning away calls, but it could also result in negative referrals, like “Don’t bother calling Rudy’s Restoration, he always passes on jobs.” If you’re using our lead generation system, you could be billed for turning away calls if they fit the right conditions.

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SEO Basics for Contractors: An Effective Search Engine Optimization Strategy Will Generate More Leads and Revenue

Search engine optimization – better know as SEO – is one of the hottest marketing buzzwords in the last decade. Despite its popularity, SEO is still a mystery for many people, including a lot of contractors. While SEO is a complex topic, our high-level overview will help contractors learn how they can use SEO to increase leads and get more jobs.

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Restoration Training: Communication and Customer Service Training For Your Technicians Will Lead to More Restoration Jobs

Restoration Training Plan: Communication and Customer Service Training For Your Technicians Will Lead to More Restoration Jobs

Success is based on building good relationships with your customers. Your technicians are the instrument, but also the face of your company. While they likely take a practical approach to restoration and cleanup, they also need good communication and customer service skills to interact with your customers. Developing a restoration training plan is the easiest way to develop their skills.

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Partner Announcement: We Send SMS Text Messages About Calls in Surrounding Counties to Help You Get More Water Damage Leads

SMS Text Messages About Calls in Surrounding Counties

As you already know, water damage and disaster mitigation is unpredictable. Our goal is to provide every one of our lead generation partners with as many viable leads as possible.

To ensure you get as many leads as possible, we send automated SMS text message about calls in counties that surround your current service area. The text message includes the name of the county and cost per valid lead.

Responding to SMS Text Messages About Calls in Surrounding Counties

If you would like to add that county to your account,

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