If you’re looking to get more plumbing jobs, the amount it costs to create those opportunities should be one of your biggest concerns. From print ads to paid search, you need to so type of marketing or advertising so customers find your business. For some businesses, it’s hard to know where to start. We look at the 4 most common options for marketing your plumbing business and compare the cost of plumbing leads generated by each of them.

Due to the nature of the restoration industry, it’s impossible to predict when you’ll get a lead. This goes for buying leads as well as for generating your own leads through marketing and advertising. Depending on your industry and service area, the volume of leads you get will vary depending on the season, the weather, and even the time of day. We look at some of the common expectations and misconceptions about lead generation as well as explain what you can expect when buying leads.

No matter how good you are, you are bound to get a bad review every so often. Many contractors think they need to remove bad reviews, however, this isn’t as easy or effective as they think. Instead, it’s better to overcome bad reviews with an effective review management strategy. These eight steps will help you overcome bad reviews and create more leads and jobs.

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Most restoration leads are still predominantly phone-based. This is especially true with water damage leads and fire damage leads because the customer usually needs emergency services and immediate response. Regardless of how you generate each lead, they are still only opportunities. You still need to convert that customer from an opportunity into a job. Many guides recommend converting leads through sales tactics. While this works some of the time, we find that good customer service and a little compassion are even more effective.

For most contractors, insurance restoration jobs are among the most lucrative type of leads. Not only are these usually larger losses, but you are guaranteed to get paid since the insurance company is covering the cost of restoration. However, getting jobs from insurance companies isn’t always easy. Almost every claims adjuster and insurance agent has a list of preferred contractors. While customers can use any contractor they want, choosing off of the list is often easier.

Reviews are one of the most influential factors when customers are making a purchasing decision. Even in an emergency situation, customers are looking at reviews to determine if they want to use your services. According to the BrightLocal 2018 Local Consumer Review Survey, 95% of customers between 18 and 34 read reviews before making a decision. The survey also found that 57% of consumers will only use a business if it has 4 or more stars.

Buying leadings is a cost-effective way to grow your business, but understanding many lead generation terms can be confusing. One of the more confusing topics is whether leads are shared or exclusive. We look at the pros and cons of buying both shared leads and exclusive leads to help you choose which works best for your business and your budget.

What is Lead Generation

Lead generation is the process of creating opportunities for jobs.

Most customers will search for a business when they need service. They will usually search for the service and the area they live, “plumbers in Cleveland” for example. In addition to search engine optimization and reviews, an effective Local SEO strategy will help generate more leads and more opportunities to land a job. Our basics guide for contractors will help you get more leads with local SEO.

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Approximately half of all customers will look at reviews before hiring a contractor. The majority of customers trust reviews just as much as a recommendation from a friend or family member. Despite their importance, many contractors still don’t ask for reviews after completing the job. Although a few customers may leave a review on their own, they are most likely to do so only if their experience is negative. If you’re ready to grow your business,

No matter your industry, getting more jobs requires marketing your business. There are plenty of options available, but one easily overlooked method is email marketing. Like most marketing, it requires time, effort, and money. However, email marketing builds name recognition and creates new leads and opportunities. If you’re ready to get more jobs with email marketing campaigns, our quick start guide below covers the basics of successfully targeting your customers with emails.