No matter the size of your home service business, lead generation is important to your overall marketing strategy. Simply put, a lead is someone who has expressed interest in your services or products. The more quality leads you capture, the more jobs you can book and grow your business. When you are trying to book more jobs, it’s important to understand the value of having multiple lead generation sources.

As a disaster mitigation or home services contractor, you know it’s important to have the right tools for the job. This is also true then it comes to your marketing strategy. Whether you’re just starting out or looking to grow your business, we look at the best lead generation channels for small businesses.

Without a doubt, COVID-19 left a major impact on home service contractors. Whether customers are dealing with financial issues or are just worried about keeping their family safe, they are more cautious than ever when it comes to hiring a contractor. However, that doesn’t mean you can’t grow your home service business during a crisis. From communicating with customers to adjusting your marketing strategy, we look at five ways to generate high-quality leads and grow your home service business during a crisis.

Home services contractors rely on leads to grow their business. However, sometimes closing leads is harder than generating them in the first place. While your marketing and sales tactics encourage customers to buy, we’ve found there are three unexpected strategies for closing high-quality leads. From dealing with questions around cost to following up, these strategies will help you close more high-quality leads and land more customers.

Marketing is one of the last things people think about when they start a business. You might be able to be successful without marketing, but that’s usually not a sustainable business practice. If you’re looking to get more leads for your home services business and increase your revenue, you will need to put some time and money into launching a marketing campaign.

Why You Need Marketing to Grow Your Business

Without some type of marketing,

Obviously, customers are the key to getting more water restoration jobs. While you may think in terms of how to target them, it’s just as much about making sure customers can find you.

Search engines like Google and Bing are the easiest way for customers to find your business. Even when customers get a referral from friends and family, they almost always end up doing a search to find out more about that company.

Your Google My Business listing is one of the most overlooked tools for getting jobs for your restoration business. When used correctly, you will really stand out to customers that need your services. From how to get started to maximizing your exposure, learn how to get more jobs from your Google My Business listing.

What Is A Google My Business Listing?

You may think Google is just a search engine or a map,

Most customers consider reviews, especially Google reviews, the same as a personal recommendation. When they need a service, they’ll search for companies and then look at the reviews and pick the best fit for their needs. As with any other type of marketing or advertising, the goal of asking for Google Reviews is to get more jobs. Although asking for Google reviews is free, it can take more effort. But as long as you ask consistently,

Every day we talk to contractors looking to get more water damage jobs. One of the most surprising things is the number that use IVRs or call centers. Although they may seem like a good idea, they are likely preventing you from getting jobs.

Despite many technological advancements, water damage and disaster mitigation is still a phone-based industry. A customer with water damage or a sewage backup doesn’t want to “Press 1” or wait for an expert to call them back.

One of the more effective ways to get more jobs for your plumbing company is with referrals. Plumbing jobs that come from referrals often have the highest conversion rate of any type of lead because of the trust between friends and family. Although asking your customers for referrals is easy, these tips will help ensure more customers actually follow through. From the right time to ask to how to follow through, we look at how to get plumbing jobs with referrals.