Marketing

Avoid Pausing Your Account at Night and Over the Weekend: Understanding Why the Best Calls Occur on Nights and Weekends

Avoid Pausing Your Account at Night and Over the Weekend: Understanding Why the Best Calls Occur on Nights and Weekends

Calls are our business and we listen to hundreds of calls each week. It should come as little surprise that more than 50% of our calls occur on nights or weekends. If you are a partner in our lead generation network and routinely pause your account during these high-volume times, you are guaranteed to miss out on some great jobs.

Not taking calls on nights and weekends will result in few jobs and lower revenue. Our marketing campaigns also see a 45% higher conversion rate and a 40% lower instance of spam calls on nights and over weekends, with customers 50% more likely to need immediate restoration services.

The key to success for any restoration or mitigation business is being there for your customers and the first step is answering the phone when they call. While we want you to use the pause feature when you truly need it, it’s important to use it strategically so you don’t miss out on quality, conversion-ready calls.

Even if you generate your own leads, you can’t grow your business if you don’t answer the phone. While these tips are targeted are out current lead generation partners, you can easily adapt these methods to grow your own restoration business.

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iRestore Restoration Management Software: The Value of the “Call” After the Initial “Call”

Whether you’re buying our disaster mitigation, restoration, or home services leads or generating your own leads, it’s important that you can manage the job and the relationship with your customers. We asked our good friend Lisa Lavender to talk about her restoration management software, iRestore.

Lisa Lavender is VP of Operations Design for iRestore and also serves as Chief Operating Officer and Co-owner of both Restoration Technical Institute and Berks, Fire, Water Restorations, Inc. With an extensive background in water and fire restoration services, she has been training other restoration professionals since 2012. The iRestore restoration management software has allowed Lisa to further expand her passion for helping restoration professionals succeed.

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The phone rings and you are called to duty. Whether it is a new water loss, fire, or mold, you have been given the opportunity to serve and the opportunity to fulfill your mission as a restorer.  As important as it is to deliver high-quality services in a timely manner to your new customer, we do so with the understanding that beyond each individual person you serve lays more opportunity.

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Accepting Credit Cards: The Reasons and Benefits to Accepting Credit Cards and How to Choose the Right Company

Accepting Credit Cards: The Reasons and Benefits to Accepting Credit Cards and How to Choose the Right Company

Your customers use credit cards to purchase almost everything, so most will expect you to accept them as well. While disaster mitigation and restoration isn’t the same as going out to dinner or getting a haircut, your customers will see it as just another expense. Accepting credit cards will likely lead to more customers and more business in the long term.

Think about your own personal shopping habits. Even if you choose to pay in cash, what store, restaurant, or gas station doesn’t accept credit cards? And that doesn’t even include the number of businesses that also accept electronic payments like Apple Pay, Google Pay, or PayPal.

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Social Media Basics for Contractors: Reach More Customers and Generate More Leads With the Right Social Media Strategy

Social Media Basics for Contractors: Reach More Customers and Generate More Leads With the Right Social Media Strategy

The average person spends two hours a day on Facebook, Twitter, and other social networking sites. If you aren’t marketing your disaster mitigation or restoration business on social media, you are missing out on a huge audience. A common misconception is that you need to use every single social media platform or post every second of the day to be successful. Armed with these social media basics, you can improve your brand awareness and get more jobs with just a few minutes of work each day.

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Paid Search Basics for Contractors: The Basics to Generating Leads and Revenue with Pay Per Click Advertising

Paid Search Basics for Contractors: The Basics to Generating Leads and Revenue with Pay Per Click Advertising

Paid search is a type of advertising where you create ads that target specific keywords on search engines like Google and Bing. Unlikely other advertising methods, you only pay when a customer clicks on your ad. For this reason, paid search is often called pay per click (PPC) or cost per click (CPC).

With paid search, you target your customers based on the keywords or phrases they are searching for. Your text ads appear above the organic search results for those search terms and link to a landing page. On mobile devices, click to call ads allow customers to call you directly without visiting your landing page.

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The Art of Interviewing the Customer: Making a Good Impression, Building Confidence, and Interviewing Your Customer Over the Phone


 
Whether you’re buying our disaster mitigation, restoration, or home services leads or generating your own leads, you need to know how to convert those jobs. In order to help you close more calls, we asked our good friend Lisa Lavender to share some of her called handling wisdom with us.

As Chief Operating Officer and Co-owner of both Restoration Technical Institute and Berks, Fire, Water Restorations,

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Simple Call Tracking Launched: Easily Track Your Calls and Marketing Performance from Online and Offline Campaigns

Call Tracking System: Easily Track Your Calls and Marketing Performance from Online and Offline Campaigns

You probably use several different marketing channels to generate leads, but do you really know if they are successful? Connecting contractors with customers is our business, so we understand the value of every phone call. With our new call tracking system, you can now track the performance of your marketing and advertising campaigns.

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Are You Turning Away Calls? How to Stop Turning Away Viable Leads

Are You Turning Away Calls? How to Stop Turning Away Viable Leads

As a business owner, you can choose to pass on jobs at your discretion. However, turning down too many jobs can negatively affect your business. Obviously, you don’t get paid when turning away calls, but it could also result in negative referrals, like “Don’t bother calling Rudy’s Restoration, he always passes on jobs.” If you’re using our lead generation system, you could be billed for turning away calls if they fit the right conditions.

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SEO Basics for Contractors: An Effective Search Engine Optimization Strategy Will Generate More Leads and Revenue

Search engine optimization – better know as SEO – is one of the hottest marketing buzzwords in the last decade. Despite its popularity, SEO is still a mystery for many people, including a lot of contractors. While SEO is a complex topic, our high-level overview will help contractors learn how they can use SEO to increase leads and get more jobs.

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Partner Announcement: We Send SMS Text Messages About Calls in Surrounding Counties to Help You Get More Water Damage Leads

SMS Text Messages About Calls in Surrounding CountiesTerje Sollie / Pexels

As you already know, water damage and disaster mitigation is unpredictable. Our goal is to provide every one of our lead generation partners with as many viable leads as possible.

To ensure you get as many leads as possible, we send automated SMS text message about calls in counties that surround your current service area. The text message includes the name of the county and cost per valid lead.

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