Reviews are one of the most influential factors when customers are making a purchasing decision. Even in an emergency situation, customers are looking at reviews to determine if they want to use your services. According to the BrightLocal 2018 Local Consumer Review Survey, 95% of customers between 18 and 34 read reviews before making a decision. The survey also found that 57% of consumers will only use a business if it has 4 or more stars. If you aren’t managing your review channels, you are likely missing out on the leads and jobs that reviews generate. Make the most out of each review you get by managing your reviews so you get more jobs.
Reviews Will Help You Get More Leads and More Jobs
If you aren’t asking customers for reviews, you are missing out on one of the most cost-effective marketing opportunities. While some customers may leave a review, most will only do so when something has gone wrong. By asking every customer to leave a review, you will not only get more reviews but more positive reviews. This helps build trust with future customers and influence the performance of your organic search rankings and paid search ads. However, asking for reviews is only the first step in getting more jobs from reviews. You still need to manage your reviews to get more jobs
Managing Your Reviews So You Get More Jobs
Reviews, both good and bad, help not only to establish trust with customers but also give them a way to share their experience with others. While many think poor reviews will hurt them, they actually help validate the positive reviews. Here are a few simple steps to managing your reviews so you get more jobs.
1. Claim Your Business Profiles on Review Sites
Hopefully, you have already claimed your business profiles on popular review sites. If you haven’t done that yet, claim your business on the major review platforms like Google My Business, Bing Local Places, Yelp, and Restoration Local. For a more comprehensive list of review sites to use, look at our best local business review sites guide. Once you have your listings, update your information and add images whenever possible. Keep your business name, address, and phone number consistent to help your local SEO strategy as well.
2. Make Asking for Reviews Part of Your Process
Before you can manage reviews, you need to start getting them. Make asking for reviews part of your closing process. Thank your customer for their business, then ask them to leave you a review. Let them know what sites you are on and determine which one is easiest for them to use. Then send them the direct link to your profile on that site. This makes it easy for them to leave a review and increases the chances they will follow through. If you don’t see a review from them within a few days, you should follow up with them. First, call to check up on your service and then remind them about leaving a review. Second, email or text them the link to their preferred review site again.
3. Set Alerts So You Know When You Get Reviews
One of the keys to managing your reviews so you get more jobs is known when a new review comes in. Most sites will email you once you get a new review, however, you should always make sure that is the case. Review alerts aren’t helpful if you don’t see those emails. Make sure these notifications are going to an address that you are checking every day. If you change emails or delegate review management to an employee, make sure you update your email address on every review platform.
4. Schedule Time to Read and Respond to the Reviews You Get
Reviews are not a set it and forget it type of marketing. It is important to respond to the reviews your customers leave. This shows your customers that you value them, plus it allows you to deal with issues immediately. Schedule time to read and respond to your reviews. Checking for reviews should be easy as long as you have your email alerts turned on. Obviously, you only need to respond to emails when you get them. Ideally, you should respond to each review within 1 business day. In most cases, you can simply thank them for their review and let them know you’re available if they need your services again. For negative reviews, respond in a polite and courteous manner. This shows potential customers that you listen and try to resolve problems.
Acquirly Makes Getting More Reviews Easy
As long as you are asking for reviews, your customer is the biggest challenge with getting more reviews. They forget to make the time to leave you a review. That’s why we designed Acquirly. It’s an easy to use review acquisition tool that automatically reminds customers to leave reviews. Instead of following up with customers about reviews, you can focus on completing other jobs. Plus, it will alert you when you get a new review. This way you can respond to your customer quickly and easily. Get started with your 30-day free trial of Acquirly now.
Get More Leads Today with 33 Mile Radius
Reviews will get you more leads and jobs over time, but we can help if you’re ready to jump-start your business. Buying our exclusive leads is a cost-effective way of getting more jobs. Just respond to each lead, set the appoint, and close the job. We only bill you a flat rate for valid leads from the homeowner or decision maker calling about a service you are signed up for in an area where you are active. You never pay for wrong numbers or fraudulent calls. To learn more about our lead generation platform, fill out the form below. A business development manager will contact you within 1 business day to answer your questions and give you a free demo of our leads. If you’re ready to secure your area and get started today, call 888-594-8381 now.