Online reviews are becoming a vital part of marketing and there are many customers out there who will decide whether or not to hire you before they ever engage with your business at all. These potential customers are reading your online reviews at many of the different local business review sites on the internet.
While many small businesses may register for one or two, maybe just Google+ or Yelp, it is always better to register your business with as many review sites as possible. The more local business review sites you’re registered for, the better chance you have of
- Getting new reviews
- Putting your reviews out there for people to see
They say that variety is the spice of life but with so many options these days, it can be hard to keep up with the latest information regarding what local business review sites can help improve your business.
How do they improve your business?
Well, review sites allow you to build trust with your potential client base. When someone is searching for a service—especially contracting work in their home or office—they want to know that they can trust the people they’ve hired to do a good job.
The 10 Best Local Business Review Sites
Google My Business
Since Google is the dominating search engine out there, and I believe Google My Business is a best local business review sites out there. Not only do they make it easy for customers to find your business, your location, your information, and your reviews in one place, but you also receive business insights that track information that can be helpful to your marketing strategy.
While it used to be fairly exclusive, it is now free for customers to join Angie’s List and receive millions of verified reviews instantly. This is good news for you because registering your business with Angie’s List is also free. You also get the option to promote your business, which definitely merits consideration.
Yelp may be better known for providing restaurant reviews, but they also cover home services. The popularity of this company review service should not be underestimated by the home contractor community. Yelp reviews are easy to leave and many of your customers may already have an app installed on their smartphone, making it simple for them to leave a review for your business. Yelp reviews also rank well on Google searches.
Yahoo! Local Listings
Similar in format to Google Places, do not discount the lingering importance of Yahoo!. Even though Yahoo! only receives about 13.5% of search engine traffic, that is still a significant portion of the population. Make sure that your information is current, and don’t forget to check back and respond to new reviews!
The Better Business Bureau is an established and trustworthy source of recommendations. It makes sense for any accredited business to make sure that their registration is up to date.
Facebook is a great way to connect with your customers. Registration is free and relatively easy, and it is a good way to showcase the things that make your business great. With over 1 billion active users worldwide, Facebook can be found on 3 out of 4 smartphones. So, if you’re the unlucky fourth person, it may be time to play catch up. Facebook allows for reviews, ratings, updates, pictures, stories, maps, tagging, and lots more—including the ability to promote your posts to new readers in your target audience.
Your Own Website
Don’t rely on other websites to sell your business for you! Your own website should be the hub of activity. Many of these review sites allow you to display reviews on your site in real time. Use your own website as a center of operations to which the rest of these review sites are linked. Having a landing page where customers can go to find review sites is extremely helpful, especially for those who are less technically inclined. Most importantly be sure to add google reviews to a website is simple. Don’t neglect your website!
This diamond in the rough boasts over 5 million reviews and connects more than 30 million homeowners. It is definitely worthwhile to establish your business here.
Houzz is the go-to for people looking to redesign or renovate their homes. It is a place where people can gather design ideas, shop for items to enhance their home, AND find home contractors. If your business provides contracting, building, or design services, this is a good way to make some new friends.
Thumbtack is a website that matches customers to the professionals in the field of their choosing, and this includes home contractors. Thumbtack allows you to send quotes to potential customers and allows them to leave reviews of your business.
When your company has an established online presence over multiple sites with many positive reviews, not only does that boost your standing in the search engines (making it more likely for new customers to find you) but it also helps you to establish trust with a potential client without ever having to do a thing beyond register and monitor these sites. Whether your business is established or just starting out, it pays to register with local business review sites.