Matthew Henry | Burst
With nearly half of consumers looking for businesses with a four-star or better rating, reviews should be one of the cornerstones of your marketing strategy. Reviews build confidence and trust with customers, increase visibility to your company, and are a free source of advertising.
Unfortunately, outside of the food and hospitality industries, most people will only leave a review when something goes wrong. So how do you get more positive reviews for your water damage or disaster mitigation business? The surprisingly simple answer is ASK!
68% of Customers Will Leave A Review If AskedAs simple as it may seem, asking is the most effective way of getting more positive reviews. Asking for reviews should become a part of your routine. Finish the job, finalize payment, thank them for their business, and ask them for a review. Always ask after the service is complete and the customer is satisfied.
Ask In Person, Then Follow Up With a MessageBy asking in person, you capitalize on the trust you have already built with the customer. Look them in the eye, tell them how much your business means to you, and ask them for their honest feedback about your service.
Example Script One:
“We appreciate your business and value your opinion. Would you be willing to leave us a review on Google and Facebook?”
Example Script Two:
“In order to make our service better, we’d like your honest feedback. We use a system to capture customer reviews. If you have a minute, I can walk you through the process.”
Trust is a key factor in reviews, so it’s important that the employee asking for the review has a good relationship with the customer. To make it as easy as possible for your customer to follow through, so we recommend that you focus on asking for reviews on your Google My Business and Facebook pages.
After you’ve asked in person, follow up with an email, text message, or a phone call. Thank them again for reviewing your business and included links to where you would like them to write reviews. Following up quickly ensures your customer will remember more details of your service and write a more detailed positive review.
Getting more positive reviews might not be easy, but a few simple steps will greatly improve the odds of you getting one. Ask in person and following up with an email or text message. If you have to ask by phone or message, do so quickly. Tell customers where to review you and thank them for their business and review.
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