Approximately half of all customers will look at reviews before hiring a contractor. The majority of customers trust reviews just as much as a recommendation from a friend or family member. Despite their importance, many contractors still don’t ask for reviews after completing the job. Although a few customers may leave a review on their own, they are most likely to do so only if their experience is negative. If you’re ready to grow your business, we cover how to get more jobs by asking for reviews.
How to Get More Jobs By Asking for Reviews
Many contractors think that reviews don’t matter, but think about your own buying habits. Whether you’re hiring a contractor or buying a new TV, you probably look at their star rating first. Your customers are likely doing the same.
Build Trust With Customers
Perhaps the best reason to ask for reviews is that they build trust with future customers. While you can make any claim about your service in your marketing, customers are likely to be cautious about what you’re saying.
However, they are reading real experiences from real customers with reviews. They carry more weight when it comes to making a decision. When it comes to getting more jobs, you will get more customers if you have a large number of positive reviews.
Influence Organic Search Rankings
Many search engines take into account review when determining your organic ranking. If you have a large number of positive reviews, you are likely to see a bump in your rank. Too many negative reviews may cause your rank to fall.
The more reviews you get, the more likely your business and content will appear higher in organic search results. This should increase the number of customers that contact you about your services. The more leads you have, the better your chances of getting more jobs.
Increase the Appearance of Paid Search Ads
Reviews can also impact your paid search campaigns. Some ad services include star rating in ads, while others allow it as an option. Although won’t necessarily improve your ad placement, they do make your ads more visually appealing.
Standing out from your competitors, especially with positive reviews, increases the chances a customer will choose you. The more customers that engage with your ads, the more opportunities you have to land jobs.
Identifies Issues With Your Service or Employees
Another benefit of reviews is that they help find problems with your service or employees. This is often a complex issue, especially if customers are talking about you directly. However, consider their comments with an open mind.
Use these critical reviews as a way to improve your business. By making adjustments to your sales process, communication, and employee training, you ensure you can grow your business in the long term.
Steps for Getting More Reviews
You can start getting more reviews today as long as you add it to your process. Our asking for more reviews guide goes into more detail about integrating reviews into your business process.
- Make Asking For Reviews Part of Your Process – Asking for reviews should be part of your process. Finish the job, finalize payment details, and then ask them to leave a review.
- Send Customers to Specific Review Sites – Always direct the customer to your profile on a review site. Talk with them first to see where they might be most likely to leave a review.
- Follow Up After a Few Days – Customers may take some reminding before they leave a review. Contact then after a few days to remind them to leave a review.
- Respond to Their Review – Replying to their review shows that you are engaged with your customers. While it may increase repeat business, the goal is to influence future customers.
Not Every Review Needs to be Perfect
Almost every business owner wants every customer to give them a perfect five-star review. Even if this were possible, it’s not really what you want. If every review were perfect, customers are likely to think they are fake.
Although you want the majority of your reviews to be positive, a mix of reviews makes your overall ranking more believable. A few critical reviews make your positive reviews look realistic and actually helps build trust with customers.
Dealing With Negative Reviews
No matter how good you are, you are bound to get a negative review from time to time. You should reply to every negative review, but never blame the customer or start an argument. This validates their review and looks bad to other customers.
Even if you don’t think you did anything wrong, always start by apologizing. Tell them you value their opinion and will be contacting them to resolve the issue soon. Set aside time to call them and work towards a positive resolution.
Get More Reviews With Acquirly
Although you can ask every customer for a review, the process isn’t always simple. They still need to find your review profile. Not every customer will remember to leave a review immediately, which means you need to follow up with them. Plus, you don’t always get alerted once do they leave a review.
We designed our Acquirly reviews acquisition app to simplify the process. You just ask them for the review and enter their email address and phone number in the app. After that, it will automatically send them links to your review profiles, allowing them to choose what sites they want to use.
If they don’t follow through, Acquirly will automatically remind them, which improves the chances they will leave a review. Once they do leave a review, you get notified so you can read and respond to their comments. This also helps you address negative reviews faster.
Start Getting More Leads Now
Reviews are just one of the marketing tools you should be using to generate more leads and more jobs. Another great option is to buy our exclusive, high-quality leads. They work with or in place of your own marketing efforts to get you more jobs.
Fill out the contact form below to schedule a demo of our leads platform. One of our business development managers will reach out within 1 business day to explain our system and answer your questions. If you’re ready to start getting leads today, call 888-594-8381 to secure your area.