In an recent update to its seller rating system, Google, has upped the minimum amount of reviews required in order to qualify for seller ratings to 150 from 30 reviews. While this comes as a surprise to many, the importance of reviews has grown in the past few months and this should come as no surprise.
New Google Seller Ratings Requirements
The new thresholds are as follows:
- 150 unique reviews in the last 12 months
- Have an average rating of 3.5 stars or greater
Remember this threshold is important if you are running paid search campaigns so that the reviews extension can display.
What Does this Mean?
Home contractors and all businesses need to make sure they are more focused on collecting reviews now more then ever. Remember, asking for reviews is the first step in getting reviews and in order to succeed you must make sure to have a process around getting and managing reviews. Whatever process you select you must have all of your team members implement it to ensure you receive as many reviews as possible.
The good news is that our Reviews Management application is able to streamline your reviews management process. Furthermore, the application is specifically designed so all team members and contractors can use it regardless of technical level.