Marketing News

How To Get More Leads With Google My Business Messenger

Communicating with Clients: Google My Business Messenger

In case you haven’t heard the news, Google just launched a live messenger service for its US-based Google My Business users.

This is a great new feature that will allow you to communicate directly with your customers from your Google local panel or maps listing using text messaging.

Google My Business Messenger

Why does this matter to you?

Well, for starters it allows potential customers to ask you questions about your business,

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What The Angie’s List Buyout Means for Home Service Contractors

The merger might not be as good for Home Service Providers as you might think

On Monday this week, it was announced that IAC (parent company of HomeAdvisor, Tinder, Match, and other websites) purchased Angie’s List for $500 million. More importantly for home contractors, it was announced that, as part of this deal, both HomeAdvisor and Angie’s List would merge together to create one larger entity.

While Wall Street seems to be happy with the deal as both IAC and Angie’s List stocks are up on the news,

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Contractor Marketing Question Of The Week – Google Rating Filter

Google’s New Rating Filter

Just last week, Google released its newest update to the “local stack” which allows customers to sort companies by star rating. For those of who that don’t know, this means that just because you are ranking in the local stack doesn’t mean that you will still show up after a searcher sorts by star rating.

Take a look below:

Google Rating Filter

We wrote about this rating filter in-depth yesterday but have had many questions on it so we felt it would be good to go further into it.

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Google Search Update – The “Rating Filter” Is Here

Searchers can now filter companies by star rating in the local pack using the rating filter

It was only a matter of time before reviews gained even more exposure to local searches.

While star ratings are nothing new for the internet as a whole, Google is finally allowing consumers to rank companies by star rank directly in the local pack.

What The Google Rating Filter Looks Like

Last week, searches that include the word “best”

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Could Reviews Be The New Backlink?

Google’s New Penguin 4.0 Shows That SEO Is Not Just About Links Anymore

If you’ve been following the latest updates from Google, then you are probably already aware of what Penguin 4.0 means for the future of SEO.

If, however, you’ve been living under a rock (or actually working) you probably haven’t had the time to keep up with the Penguin 4.0 that Google recently rolled out.

For those of you that have,

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Reviews From The Web – What We Know So For About Google’s Local Search Update

Reviews from multiple sources on the web are now more important than ever

Just two weeks ago, Google released news that their search results will be showcasing your site’s reviews in Search.

Prior to the update, reviews in the local listing and knowledge panel only contained reviews from Google My Business.

From Google:

Available globally on mobile and desktop, Reviews from the web brings aggregated user ratings of up to three review sites to Knowledge Panels for local places across many verticals including shops,

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Updated Seller Ratings: The Race To 150 Reviews

In an recent update to its seller rating system, Google, has upped the minimum amount of reviews required in order to qualify for seller ratings to 150 from 30 reviews. While this comes as a surprise to many, the importance of reviews has grown in the past few months and this should come as no surprise.

Example of Adwords Ad with rating

New Google Seller Ratings Requirements

The new thresholds are as follows:

  • 150 unique reviews in the last 12 months
  • Have an average rating of 3.5 stars or greater

Remember this threshold is important if you are running paid search campaigns so that the reviews extension can display.

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Emailed Verification For Google My Business Is Here

No Longer Wait For Verification

Anyone who has gone through the process of verifying a Google My Business listing knows the pain and frustration it can cause. While it sometimes is seamless many times to requires a patience and telling all of your employees not to throw away junk mail for a few weeks.

However, for those who haven’t yet verified their business, have had issues in the past, or have new locations to add to GMB can rest easy.

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3 Things You Missed During Yesterday’s Adwords Keynote

Were you working on your business or with a customer yesterday at between 12 and 1 yesterday afternoon? Well you are not alone.

Despite being small business friendly, Google’s Adwords feature presentation probably wasn’t a huge priority for many service professionals yesterday. And nor should it, much of the time was dedicated to features that service based business will never need.

Luckily we were able to catch most of the presentation and are excited about a few new things that Google is working on.

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