One the of hardest parts of water damage restoration is getting enough water damage leads to stay busy. While pipes burst and storms cause flooding, disasters are nearly impossible to predict. Taking plumber leads will help keep your crews busy between water damage restoration leads.
While plumbing leads may not be as lucrative as water damage leads, they tend to have a higher volume of calls. Homeowners are more likely to need a leaky faucet fixed or a drain snaked than a dry out.
Plumbing jobs do require specific tools and skills, but they also lead to more customers. Building a good relationship with a customer means they are more likely to call you directly if they have water damage.
There are other advantages to taking plumbing leads, too. Your plumbing customers will leave reviews and give referrals too. Whether these turn into more plumbing leads or more water damage leads, the result is still more work.
Customers Don’t Always Know Who To Call
One of the biggest reasons to take plumbing leads as a water damage contractor is that your customer might not know who to call. You understand terms like water damage, water damage restoration, and water extraction, but not every customer will.
Depending on the situation, the customer may think they need a plumber. More often then not, they are thinking about the cause of the problem instead of the damage. Think about a burst pipe. Despite a few inches of standing water, the customer may fixate on the broken pipe. To them, that’s an issue for a plumber.
Here are some common water damage issues that a customer may call a plumber for:
- Overflowing toilet
- Hot water tank floods
- Broken refrigerator ice machine supply line
- burst pipe
What to do with Plumbing Leads as a Water Damage Restoration Contractor
Obviously, not every plumbing lead will turn into a water damage restoration lead. Many of them will be for plumbing services. Here are 3 ways to capitalize on plumbing leads as a water damage company.
1. Refer Plumber Leads to a Local Plumber
The easiest way to take advantage of plumber leads is to partner with a plumber. Find someone reliable who is willing to take your plumbing leads in exchange for sending you their water damage restoration leads.
While you aren’t directly making money from the plumbing leads, a couple of good water damage jobs each year will more than make up for your time and effort. Plus, you’ll have a good relationship with a qualified plumber if you need one for a water damage restoration job.
2. Hire a Staff or Part Time Plumber
If you plan on diversifying your business, you might consider hiring your own plumber. This allows you to capitalize on plumbing leads. Depending on how much time and effort you want to devote to plumbing leads, you have two main options when hiring.
Hiring a full-time staff plumber gives you the most flexibility in accepting plumber leads, but also comes with a higher price tag. Contracting a couple of part-time plumbers to assist as needed is less expensive, but limits your flexibility in accepting plumbing leads.
3. Learning General Plumbing Skills
If you plan to devote a fair amount of time to plumber leads, you may consider learning general plumbing skills as an alternative to hiring. If you get a plumbing lead that goes beyond your skill set, you can always subcontract or refer jobs out as you learn.
While this may take more time, cross training could even benefit your water damage restoration business. Knowing how to do the work yourself eliminates the need to outsource plumbing problems during restoration jobs.
Add Plumber Leads to Your Account or Marketing
If you’re already one of our water damage lead partners, considering adding plumber leads today to keep your team busy between water jobs. Contact your account manager today to secure your service area.
For restoration contractors doing their own marketing or using another marketing company, consider running dedicated plumbing ads. Even adding plumbing keywords to your current campaigns will help generate more plumber leads.
Get More Water Damage Jobs with Plumber Leads
Obviously, not every plumbing lead is going to turn into a water damage lead. However, the more customers that know your company’s name, the more likely they are to call you when they have a water damage emergency.
Plus, you may just show up to a plumbing lead to find out that there is water damage. Remember, customers are untrained. If they see a toilet overflowing, they might think of it as a problem for a plumber, not a water damage restoration company.
Whether you refer jobs out to a plumber, hire a part-time or staff plumber, or learn how to do plumbing jobs on your own, taking plumber leads can help grow your restoration business.
If you’re already getting our leads, call your account manager today to add plumbing leads. For new businesses looking to join our plumbing leads network, fill out the form below and someone will contact you in the next few days. To sign up now, call 1-888-594-8381 now.