Water Damage Leads
Due to nature of water damage and disaster mitigation, you can’t predict when customers will call. There will be times when you’re working a job and get a call about another. Good organization and communication skills are the keys to prioritizing multiple jobs. Whether you’re an owner-operator or are operating several crews, these skills will keep all of your customers happy.Read More
Water damage and disaster mitigation are often seen as one and done jobs, but that’s no reason to treat your customers as disposable. Repeat business is easiest when you offer non-emergency services, but your customers have friends, family, and neighbors that may face a disaster. Whether through repeat business or referrals and reviews, learn how to keep your customers coming back again and again.Read More
For your customers, ever disaster mitigation job is an emergency. Most customers will expect you to arrive with sirens blaring like the fire department just minutes after they call. While this is obviously unrealistic, there are steps you can take to set realistic expectations for your response time.
The difference between landing the job and your customer calling a competitor usually comes down to effective communication. While you deal with water damage every day, this is likely the only time your customer will encounter this situation. Their home or business has been devastated and they are likely stressed out, frustrated, and emotional.
Even after landing the job, your customers will have their own expectations on how long the job will take. Clearly outlining your response time and managing expectations through the job will reassure them their lives will return to normal soon. This will lead to more return customers, positive reviews, and referrals.Read More
Gerd Altmann / Pixabay
You work with water damage and disaster mitigation every day, but each job is likely a first for your customer. Having solid customer service skills will help make them feel more comfortable you and make the process go smoothly. That will not only lead to more repeat business but also more reviews and referrals that will generate more new business.Read More
John-Paul Joseph Henry / Unplash
Water damage and disaster mitigation are predominantly phone based, so it’s important that you know how to convert those calls into jobs when the phone rings. Instead of trying to make the sale, focus on these proven call strategies that reassure customers and make them feel confident in your ability to resolve their situation. By building trust with your customers, you won’t have to sell them at all – they’ll be glad to hire you.Read More
Conger Design / Pixabay
The simple truth is not every call is going to turn into a job, but follow up calls can help you land a few more jobs that otherwise would have lost. The trick is knowing which calls to you should follow up on.
Follow up on any call where you provided a free estimate because you have an existing relationship with that customer. While they probably made other arrangements, you should still follow up with customers seeking disaster mitigation services. Those jobs may be more lucrative a few days later too.Read More
Michael Gaida / Pixabay
Phone calls are the life’s blood of most water damage and disaster mitigation businesses, so it’s important that you know how to avoid common phone mistakes that will prevent you from converting leads into jobs. You should train everyone who answers your calls how to avoid these common phone mistakes to ensure you’re converting as many leads as possible.Read More
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Launched in 1999 as an online book retailer, Amazon has grown to become the seventh largest company in the country. One of the keys to their success is Amazon Prime, which includes free 2-day shipping on all Prime items and a number of other services and offers.
Amazon launched Home Services in 2015. The service provides an upfront estimate and allows consumers to add that service to their cart like any other item. While they do not offer disaster mitigation services currently, they have the system in place to expand into water damage or other disaster response verticals at any time.Read More
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Referrals are the most trusted form of advertising, with 84% of consumers trust referrals from their friends, family, and colleagues. Also known as word-of-mouth marketing, referrals have a level of authenticity that is unachievable with traditional marketing and advertising because there is no sales pitch or agenda.
This should go without saying, but you absolutely must do a good job before asking for a referral. If your customer is unsatisfied with your service, asking for a referral is only going to make matters worse.Read More
BradleyPJohnson / Flickr
HomeAdvisor’s parent company IAC announced in May that they had acquired Angie’s List for $500 million dollars. The announcement was hardly a surprise, IAC has been courting Angie’s List for the last several years. When the merger closed in October, the two companies were reorganized as ANGI Homeservices.
Although there were a number of layoffs at Angie’s List in September, CEO Chris Terrill said he was looking to “reignite the brand” and hinted they may be hiring in the future. The one thing that ANGI Homeservices hasn’t said is what this means for the future of the two websites and their customers and contractors.
However, companies don’t buy other companies without a plan that almost always involves growing revenue. While they can grow revenue by attracting more customers to their websites, they can also do so by raising rates on contractors as well.Read More