Reviews are one of the most influential factors when customers are making a purchasing decision. Even in an emergency situation, customers are looking at reviews to determine if they want to use your services. According to the BrightLocal 2018 Local Consumer Review Survey, 95% of customers between 18 and 34 read reviews before making a decision. The survey also found that 57% of consumers will only use a business if it has 4 or more stars.Read More
5 Steps On how to setup your Facebook page for perfection
Facebook can be an excellent resource to connect your business with your target audience as well as receive reviews. However, they are not to helpful when it comes to how to setup your Facebook page for success.
After all, pretty much everyone is on Facebook these days. Setting up a Facebook page for your business is a little different than setting up a personal page.Read More
What Should be the Primary Goal of a Contractor Website?
We are trying something new here.
Each week we are going to come to you with a new question that gets answered by one of our experts on the 33 Mile Radius team.
The questions are going to be on a variety of topics around contractor marketing so please send in your hardest hitting questions.
The catch is that each question must be answered within 1 or 2 minutes and try to include actionable advice or thoughts.Read More
How to setup your Home Advisor page to make it work
The last few years have brought a strong rise in the number of websites offering to connect your business with people who are using the internet to shop around for services.
Places like Angie’s List, Yelp, and even Facebook have been catering to this growing need for years. When you’re talking about the home service industry, however, don’t miss the opportunity to include HomeAdvisor in your dialogue.Read More
Not All SEO Reports Are Truly Honest
As a small business owner, you have no doubt become accustomed to the constant barrage of sales calls from a slew of marketing agencies promising you the world and asking for your money. As you well know many of these companies will use various tactics and technical information to try and trick you into buying their services. Sadly, this type of sales tactic isn’t going away and is used by many of our competitors.Read More
The future of your lead generation relies on you to reach customers on Facebook
Social media platforms have been transforming the way everyone in the world does business. Comedians, makeup artists, wedding photographers, and real estate agents have all seen a shift in their customers wanting to find and interact with them online. But can you get home service leads from it?
A lot of contractors think that social media is not for them because it doesn’t produce the very glamorous photos or hilarious anecdotes we see so many professionals posting on online.Read More
3 Reasons you Need to Start Focusing on your Angie’s List Reviews and Listing
Love it or hate it, Angie’s List has just become a critical part of your home service business’s online marketing strategy. If you haven’t heard, the creators of Angie’s List—the popular online review site—have recently made their first-tier membership free.
It looks like they finally realized that nobody wants to pay for things online, so they’ve given potential new members a way to access their reviews and listings for free.Read More
Pokemon Go, at this point you have played it, know someone who is playing it, or heard about it on the news.
I was out to dinner with friends last night and I saw endless amounts of 18 to late 20-year-olds walking around with phones out, stopping at seemly random businesses and landmarks trying to catch Pokemon.
At first I thought this was silly, and even mocked some of these players but I then reluctantly downloaded it and started playing –Read More
Google Analytics is a powerful tool to have in your marketing toolbox. It can provide both business owners and their customers alike with an engaging brand-based experience by utilizing a set of integrated data and marketing analytics products.Read More
Data Tracking Isn’t Tricky
Marketing used to be a guessing game; local businesses would spend their hard earned dollars on Yellow Pages, billboards, TV and radio spots, and newspaper ads with the goal of making that money back with new customers. It was essentially a black hole, with everyone following the same rules—copying each other until the end result was ads that merely tried to stand out from the rest. Now with call tracking that is no longer the case!Read More