Facebook is the most used social media platform with more than a billion daily active users. Obviously, not all of those users are in your service area, but the average user still spends roughly 30 minutes every day scrolling through their newsfeed. Even in an emergency, customers may ask for recommendations on a restoration company in their area. Creating successful Facebook campaigns will help you reach customers who need your services most, increasing the number of leads and calls you get.

If you’re looking to generate more restoration, fire damage, or water damage leads, you will need to market your business in some way. While you may think only one channel is the best option, most restoration businesses find that using multiple channels is the best way to generate more leads.

Paid Search Basic Introduction for Contractors

In paid search, you are targeting customers using search engines by buying ads based on specific keywords.

In the past, we’ve recommended that you tell renters and tenants to have the property owner call back. However, we noticed that some of our partners started trying to convert these opportunities by getting the decision maker involved. After researching their techniques, we want to share them with you in the hopes that it helps you convert more calls into jobs.

It does mean spending a little more time on the phone and taking a bit of a risk. However, that first apartment building or commercial property restoration job could be your biggest job of the month. Not only could it pay for your leads for the next few months, but you could end up being their go-to restoration contractor for future probl

Calls are our business and we listen to hundreds of calls each week. It should come as little surprise that more than 50% of our calls occur on nights or weekends. If you are a partner in our lead generation network and routinely pause your account during these high-volume times, you are guaranteed to miss out on some great jobs.

Not taking calls on nights and weekends will result in few jobs and lower revenue. Our marketing campaigns also see a 45% higher conversion rate and a 40% lower instance of spam calls on nights and over weekends, with customers 50% more likely to need immediate restoration services.

The key to success for any restoration or mitigation business is being there for your customers and the first step is answering the phone when they call. While we want you to use the pause feature when you truly need it, it’s important to use it strategically so you don’t miss out on quality, conversion-ready calls.

Even if you generate your own leads, you can’t grow your business if you don’t answer the phone. While these tips are targeted are out current lead generation partners, you can easily adapt these methods to grow your own restoration business.

Your customers use credit cards to purchase almost everything, so most will expect you to accept them as well. While disaster mitigation and restoration isn’t the same as going out to dinner or getting a haircut, your customers will see it as just another expense. Accepting credit cards will likely lead to more customers and more business in the long term.

Think about your own personal shopping habits. Even if you choose to pay in cash, what store, restaurant, or gas station doesn’t accept credit cards? And that doesn’t even include the number of businesses that also accept electronic payments like Apple Pay, Google Pay, or PayPal.

The average person spends two hours a day on Facebook, Twitter, and other social networking sites. If you aren’t marketing your disaster mitigation or restoration business on social media, you are missing out on a huge audience. A common misconception is that you need to use every single social media platform or post every second of the day to be successful. Armed with these social media basics, you can improve your brand awareness and get more jobs with just a few minutes of work each day.

We spend a lot of time talking to restoration contractors and one of the most frequent questions get asked is: how do customers pick a contractor. While some customers may call the first company they find, others are likely to spend a few minutes researching contractors. In our experience, there are a few key things customers consider when picking a restoration contractor.

Paid search is a type of advertising where you create ads that target specific keywords on search engines like Google and Bing. Unlikely other advertising methods, you only pay when a customer clicks on your ad. For this reason, paid search is often called pay per click (PPC) or cost per click (CPC).

With paid search, you target your customers based on the keywords or phrases they are searching for. Your text ads appear above the organic search results for those search terms and link to a landing page. On mobile devices, click to call ads allow customers to call you directly without visiting your landing page.

As a business owner, you can choose to pass on jobs at your discretion. However, turning down too many jobs can negatively affect your business. Obviously, you don’t get paid when turning away calls, but it could also result in negative referrals, like “Don’t bother calling Rudy’s Restoration, he always passes on jobs.” If you’re using our lead generation system, you could be billed for turning away calls if they fit the right conditions.

Search engine optimization – better know as SEO – is one of the hottest marketing buzzwords in the last decade. Despite its popularity, SEO is still a mystery for many people, including a lot of contractors. While SEO is a complex topic, our high-level overview will help contractors learn how they can use SEO to increase leads and get more jobs.