If you haven’t heard by now, Google has decided to remove side paid ads from all search results. According to sources at Google they have been testing removing the side ads for quite sometime.

Last week they finally did and it has caused quite in the stir in the paid search community. Since inception in 2000 side ads have been apart of Adwords and now in an instant they are gone.

What Happened?

Data Tracking Isn’t Tricky

Marketing used to be a guessing game; local businesses would spend their hard earned dollars on Yellow Pages, billboards, TV and radio spots, and newspaper ads with the goal of making that money back with new customers. It was essentially a black hole, with everyone following the same rules—copying each other until the end result was ads that merely tried to stand out from the rest. Now with call tracking that is no longer the case!

Turn Calls Into Jobs In Just 3 Proven Steps

Some calls just sound better than others. They tend to flow better, help the customer, and convert more callers into jobs.

If you listen to your calls, you can tell instantly which ones they are.   However, for every great call, there are even more calls out there that are missing something. Adding back that missing element can turn a bad call into an amazing one with just a few tweaks!

No matter what industry you’re in, the top performers all share one characteristic: a solid daily routine. While the items done in the routine vary from person to person, it is the routine itself that helps to build up their success each day. Some people exercise, some meditate, even simple actions like making your bed in the morning can be part of a successful daily routine. The important thing is consistency; your routine should be practiced day in and day out,

iOS Adwords App is Here!

With all of the talk of mobile over the past few years, you would think Google would have had this taken care. Alas, some things don’t always make sense.

Anyway, yesterday Google finally released an Adwords app for iOS. While I wouldn’t recommend using it for in-depth optimization, I think it is great for home contractors to pause campaigns on the fly. Remember, if you are busy with work there is nothing wrong with pausing your paid search campaigns until you you can take more jobs.

Those on Adwords know that Google does not mess around when it comes to Ad violations. In their latest report they review how the 1000 plus employee ad team blocked over 780 million ads just last year. The type of ads that they blocked revolves around the following:

• Counterfeiters
• Pharmaceuticals
• Weight loss scams
• Phishing
• Unwanted software

Whats This Mean For You?

It’s not easy to predict what the coming year will hold, but it can be a good (and fun) exercise to forecast the trends that will direct the landscape of Paid Search in 2016. To be prepared, you should always look at what is happening in the industry to guide the actions of your company in a way that will keep things fresh and new, and ultimately bring in fresh, new customers. Here are the trends that we at 33 Mile Radius are predicting will dominate in paid search in the coming year.

These days, there are more ways than ever to communicate with each other. Not only does this include new ways to connect to our friends and family, but also ways to contact our customers. Communication is a two-way street, and clients are finding and contacting your business in many different ways like social media, online chat, and text messaging. Whether you offer emergency services or just standard services, all business owners should be aware of and take into account the variety of ways that clients can find and contact you.

With the holidays right around the corner and schedules getting busy with family activities, it is important not to lose sight of your business activities – especially if you are an emergency service contractor or water damage contractor. Emergencies and home floods can happen at any time, and unfortunately, just because you may be with your family, doesn’t mean the work stops. It can be difficult to make the decision whether or not to pause your accounts or leave them active,

As the population continues to rely more and more on mobile devices for online searches and browsing, websites have responded in kind. Many sites now cater to mobile visitors so that it is easier for users to use and consume the content on the site. As you are probably aware, many sites that are not mobile-optimized can be difficult, if not impossible to use from your phone or tablet. This happens primarily because the site is not properly coded for mobile viewing.