Growing your mold remediation business starts with increasing the number of mold leads you generate. Leads are nothing more than opportunities to close a mold removal job. One way to generate more leads is to diversify your strategy for marketing your mold remediation company.

Need mold remediation leads? Call 888-594-8381 to learn how we can help grow your business.
Basic Mold Removal Marketing Steps

As a refresher before getting into diversity your strategy for marketing you mold remediation company,

One the of hardest parts of water damage restoration is getting enough water damage leads to stay busy. While pipes burst and storms cause flooding, disasters are nearly impossible to predict. Taking plumber leads will help keep your crews busy between water damage restoration leads.

While plumbing leads may not be as lucrative as water damage leads, they tend to have a higher volume of calls. Homeowners are more likely to need a leaky faucet fixed or a drain snaked than a dry out.

Plumbing jobs do require specific tools and skills, but they also lead to more customers. Building a good relationship with a customer means they are more likely to call you directly if they have water damage.

There are other advantages to taking plumbing leads, too. Your plumbing customers will leave reviews and give referrals too. Whether these turn into more plumbing leads or more water damage leads, the result is still more work.

Every lead is an opportunity to land a job, regardless of where it came from. Whether you generated the lead with your own marketing efforts, it was a referral from a past client, or you bought it from a lead generation company, that lead came at a cost. If you’re buying leads, you might be more aware of that amount than the cost associated with your own marketing. If you’re looking to grow your business,

With nearly half of consumers looking for businesses with a four-star or better rating, reviews should be one of the cornerstones of your marketing strategy. Reviews build confidence and trust with customers, increase visibility to your company, and are a free source of advertising.

Unfortunately, outside of the food and hospitality industries, most people will only leave a review when something goes wrong. So how do you get more positive reviews for your water damage or disaster mitigation business?

There are many ways to generate leads, from social media posts to advertising in the phone book. While many restoration companies are initially resistant to paying for leads, there are actually several advantages worth considering. Whether you’re not ready to handle your own marketing or you’re looking to supplement your advertising strategy, learn how buying water damage restoration leads can help grow your business.

What are Leads and Lead Generation

As a water damage restoration company,

Facebook is the most used social media platform with more than a billion daily active users. Obviously, not all of those users are in your service area, but the average user still spends roughly 30 minutes every day scrolling through their newsfeed. Even in an emergency, customers may ask for recommendations on a restoration company in their area. Creating successful Facebook campaigns will help you reach customers who need your services most, increasing the number of leads and calls you get.

If you’re looking to generate more restoration, fire damage, or water damage leads, you will need to market your business in some way. While you may think only one channel is the best option, most restoration businesses find that using multiple channels is the best way to generate more leads.

Paid Search Basic Introduction for Contractors

In paid search, you are targeting customers using search engines by buying ads based on specific keywords.

In the past, we’ve recommended that you tell renters and tenants to have the property owner call back. However, we noticed that some of our partners started trying to convert these opportunities by getting the decision maker involved. After researching their techniques, we want to share them with you in the hopes that it helps you convert more calls into jobs.

It does mean spending a little more time on the phone and taking a bit of a risk. However, that first apartment building or commercial property restoration job could be your biggest job of the month. Not only could it pay for your leads for the next few months, but you could end up being their go-to restoration contractor for future probl

Calls are our business and we listen to hundreds of calls each week. It should come as little surprise that more than 50% of our calls occur on nights or weekends. If you are a partner in our lead generation network and routinely pause your account during these high-volume times, you are guaranteed to miss out on some great jobs.

Not taking calls on nights and weekends will result in few jobs and lower revenue. Our marketing campaigns also see a 45% higher conversion rate and a 40% lower instance of spam calls on nights and over weekends, with customers 50% more likely to need immediate restoration services.

The key to success for any restoration or mitigation business is being there for your customers and the first step is answering the phone when they call. While we want you to use the pause feature when you truly need it, it’s important to use it strategically so you don’t miss out on quality, conversion-ready calls.

Even if you generate your own leads, you can’t grow your business if you don’t answer the phone. While these tips are targeted are out current lead generation partners, you can easily adapt these methods to grow your own restoration business.

Whether you’re buying our disaster mitigation, restoration, or home services leads or generating your own leads, it’s important that you can manage the job and the relationship with your customers. We asked our good friend Lisa Lavender to talk about her restoration management software, iRestore.

Lisa Lavender is VP of Operations Design for iRestore and also serves as Chief Operating Officer and Co-owner of both Restoration Technical Institute and Berks, Fire, Water Restorations, Inc. With an extensive background in water and fire restoration services, she has been training other restoration professionals since 2012. The iRestore restoration management software has allowed Lisa to further expand her passion for helping restoration professionals succeed.

The phone rings and you are called to duty. Whether it is a new water loss, fire, or mold, you have been given the opportunity to serve and the opportunity to fulfill your mission as a restorer.  As important as it is to deliver high-quality services in a timely manner to your new customer, we do so with the understanding that beyond each individual person you serve lays more opportunity.